La Poste’s Digital Transformation: An Interview with CEO Roberto Cirillo

2024-03-14 20:03:35

La Poste limited damage last year. If turnover crossed the 7 billion francs mark, its profit fell by 14% to 254 million. A result however qualified as good by the director Roberto Cirillo and the chairman of the board of directors, Christian Levrat, given the context. Le Fribourgeois recalls that the distribution of letters and parcels decreases by around 5% each year. Counter operations fell by almost 20%. Faced with these erosions, the yellow giant is accelerating the digitalization of its services. Interview with the CEO, Roberto Cirillo.

La Poste is developing digital mail delivery (sending letters by computer, printing and packaging at the expense of La Poste) and the collection of parcels from machines. In ten years, will there still be factors?

Roberto Cirillo: Yes, absolutely. The vast majority of letters and parcels are delivered by the postman directly to your home. Only a small part of the letters

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#Distribution #Counters #dissected #Postes #strategy

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