with everything came out the polar to face the denunciations of the sale of counterfeit garments launched by Under Armour y Adidas. This week, the department store filed an unfair competition lawsuit once morest Under Armor and Forus, owned by the Swett family. In the action that is being processed in the 22nd Civil Court of Santiago, the company harshly questioned the American company and its Chilean marketer, but also criticized the role of social networks.
In the lawsuit filed by the company, which has 40 branches nationwide, it maintained that “as has been the trend in recent years, social networks have played a preponderant role as a means of disseminating information, often without support or verifications, as well as cataloging situations as criminal or illegal for the rest of the digital community, anticipating any resolution of our courts of justice”, according to the text to which he accessed Pulse.
With regret, these are the situations that remain in public opinion and collective memory over time, irreparably damaging the people or companies affected by publications and comments that lack any foundation, adds the company.
For the polar, Forus is responsible for the fact that the multi-store was affected by this type of comment on different networks and adds that “at the relevant stage of this process, all the damages suffered by the company will be accredited and how Forus’s illegal strategy has managed to divert customers from our represented, once morest all parameters of good faith and fair competition”.
In its lawsuit, the company left images of the negative posts and comments that circulate on social networks once morest La Polar.
An example of this is the tweet of the user named @rabiaquecrece who wrote on November 24: “The La Polar scam is the faithful reflection of a business class without values, which seeks to increase its profits no matter how. With what morality will they ask for measures once morest informal trade? Unfortunately there will be no sanctions and everything will remain the same. Another gain from rejection.”
The user identifies himself as someone from the left who voted for approval and has more than 18,000 messages. His account has 5,204 followers.
Another of the tweets that he attached to his lawsuit is the one written by Diario El Meridiano (@ElmeridianoCL) on November 22: “La Polar: Leónidas Vial, a well-known Sanhattan shark and owner of Colo Colo, is the main controller of the store that was raided today for selling counterfeit merchandise.” The account dates from May 2017, it has only 44 tweets and 570 followers.
@PerejilZurdin It is another of the accounts that criticized La Polar. Like the first case, he also has a tree emoji in his username and is a defender of the government of President Gabriel Boric. “In the La Polar case, I think there is something darker and bigger… It is not just the sale of fake clothes. Surely they must be linked to tax evasion and money laundering. I have no proof, but no doubt either, ”he wrote on November 25 at 10 am. His account accumulates just over 44,000 tweets and 22,500 followers.
Another of the examples that La Polar cited to endorse the discredit suffered publicly on social networks is the message that the user wrote @JoviNomas on November 22, following 1:00 p.m. “Only in Chile is a retail store capable of selling counterfeit clothing. That’s how carrajas are the “entrepreneurs” of La Polar. Today Carabineros raided eight of its warehouses seizing more than $18 million in sportswear. La Polar, the same as the financial scam of 2010″. The account with has more than 110,400 tweets and 30,400 followers. In its cover photo it is possible to read the message: “freedom for the political prisoners of the revolt”.
“All the circumstances described have not only considerably lowered the value of La Polar in the market from the moment of the seizures -through the evident negative variation and decrease in the price of its shares, a value that falls apart day by day- but , which have also led to the diversion of its clientele, which under this untenable idea that our client is a counterfeit clothing seller -solely regarding the Forus complaint and its support in the press for the malicious dissemination-, has opted for stop buying products in its physical and digital stores -not only the Under Armor brand, but all its products, despite presenting the originality of the goods it sells and competitive prices in favor of consumers”, concluded the demand from La Polar.
