2023-06-16 19:54:37
La Continentale, an automotive specialist for more than 50 years, celebrated its new partnership with Kia Morocco. The dealer provides its 1,600 m² of showroom and following-sales service in the city of Dar Bouazza for the benefit of Kia brand models by becoming its official distributor for the southern region of Casablanca.
Located at the entrance to Dar Bouazza, the site sports the colors of Kia’s new signage and meets all of the brand’s latest standards. Entirely renovated, it will welcome its customers in exceptionally comfortable conditions, in particular through a unique lounge area.
The story of the Continentale is no longer to be told: since 1971, it has embodied automotive distribution in Morocco, it is a leading regional player.
From June, residents of the Commune of Dar Bouazza will benefit from the expertise of the Continental teams and their knowledge of Kia vehicles. The strong growth of the brand linked to an increased demand for Kia models, as well as the excellent understanding of consumer needs by the Continentale is a good combination for a successful partnership.
Driss Marrakchi, Chairman and CEO of La Continentale, is always committed to consumers: “Kia Maroc trusts us in order to boost sales in the Region, we are moving steadily towards excellence. It is clear that the reliability, the diversity of the models are an undeniable asset, but also the serious collaboration and the demanding standards, all of which will be for the benefit of the consumer. I am convinced that the years 2023 and 2024 will be the beginnings of a long and fruitful partnership. For us, Asia is the new automotive power and the Continental, always in innovation, might only embrace the trend”.
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