2023-11-29 18:09:31
At the end of August, Buzzman was selected to orchestrate the launch and deployment of Krispy Kreme, an American brand of donuts. In a few days, it will set down its suitcases in the land of croissants and macaroons – Paris – more particularly at the Westfield Forum des Halles, and hopes to become “a new reference for pastry in France”. To do this, the duo orchestrated a complaining campaign – in homage to the strong character of the French – to talk pastries. The poster campaign has been visible since November 29 in Paris via a 27-meter-long XXL tarpaulin installed on the facade of the flagship at Westfield Forum des Halles. Street marketing displays, 180 OOH and 25 DOOH are also set up throughout the Paris metro as well as a massive platform in Châtelet.
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