Krispy Kreme Doughnuts: Expanding Its Gluttonous Grip on France
The aroma of freshly glazed donuts, imbued with a uniquely American sweetness, now fills the air around the Châtelet-Les Halles shopping center in Paris. A year after welcoming its first French store, Krispy Kreme is conquering the nation, with plans to reinforce its Parisian stronghold and expand to the rest of France in the coming years.
Sweetening the Deal: More Stores and Retail Expansion
Just one year after opening its flagship store in Paris, Krispy Kreme isn’t resting on its laurels. To cement its presence in the French capital, the company plans to open twenty new outlets in Île-de-France in 2025. While this ambitious expansion plan unfolds, Krispy Kreme is waltzing onto the shelves of major retailers. Starting in March 2025, a single undisclosed retail partner will carry its sweet treats, Aiming for ‘almost aligned’ prices with its stand-alone stores.
This strategic move marks a new chapter in Krispy Kreme’s French adventure, potentially appearing in thousands of supermarkets across the nation.
“It opens up a field of possibilities,” said Alexandre Maizoué, general manager of Krispy Kreme Donuts France, “We’re considering possible collaborations with other major retailers in the future.”
A Delicious Dim Sum of Success: Beefing Up Production
To keep up with projected demand, Krispy Kreme will double its production capacity. A new center in Créteil is set to join its existing one in Paris. Together, these facilities could potentially churn out over 80,000 donuts daily, enough to feed the growing appetite of French consumers and support its retail expansion.
Hitting a Hollywood High Note: Donut Mastermind with Star Power
Early skepticism about the American chain’s success has seemingly melted away. As Maizoué proudly notes, “Some said it would be impossible to beat the famous French croissants and pain au chocolat,” when Krispy Kreme first arrived in France.
The chain’s success can be attributed to more than just its melt-in-your-mouth treats. This past year, Krispy Kreme generated 12 million euros in France, with the Châtelet-Les Halles store alone contributing 5 million euros.
To add to this success, Krispy Kreme has tapped into pop culture, launching several limited-edition collections like those inspired by Barbie and the Grinch, leveraging social media hype and convenient collaborations with delivery giants like Uber Eats and Deliveroo, further fueling its growth.
Look for these sweet treats to land beyond the Parisian borders by 2026, with potential production centers in the north and southeast regions on the horizon.
Position:
The aroma of
Bakehouse will filter across the nation as it forges a path
Freshly glazed donuts, straight from the oven, are
The familiar AFC franchise has set foot in France,
Sweet.
What are the reasons behind Krispy Kreme’s rapid expansion in France according to the interview?
## Krispy Kreme’s French Donut Delight: An Interview
**Host:** Bonjour and welcome back to “Business Bites”! Today, we’re discussing the delectable takeover of France by none other than Krispy Kreme. Joining us is Alex Reed, a food industry analyst who’s been following Krispy Kreme’s expansion closely. Welcome to the show!
**Alex Reed:** Thank you for having me!
**Host:** Let’s jump right in. Krispy Kreme’s first Parisian store opened just a year ago, and already they’re making waves. What’s behind this rapid expansion?
**Alex Reed:** It’s clear Krispy Kreme sees huge potential in the French market. Their brand recognition is strong, the American-style donuts are a novelty, and the popularity of sweet treats in France is undeniable. They’re capitalizing on all these factors. [[1](https://investors.krispykreme.com/news/news-releases/news-details/2022/Krispy-Kreme-celebrates-upcoming-iconic-Original-Glazed-Doughnuts-entry-in-France-10-04-2022/default.aspx)]
**Host:** Twenty new stores in Île-de-France by 2025 is an ambitious goal! Are there any signs this might be too aggressive?
**Alex Reed:** It’s a bold move, for sure. Success will depend on factors like location, local tastes, and maintaining the quality they’re known for. However, Krispy Kreme’s strategy isn’t limited to physical stores. They’re moving into retail partnerships as well, which is a smart diversification tactic.
**Host:** Retail partnerships – exciting news! What can you tell us about that?
**Alex Reed:** Starting in March 2025, Krispy Kreme will be available in a major supermarket chain. They’re keeping the partner’s name under wraps for now, adding to the anticipation. The goal is to make their products widely accessible while keeping prices competitive.
**Host:** This certainly adds another dimension to their expansion. What impact could this have on the French pastry market?
**Alex Reed:** It’s going to be interesting to see. Krispy Kreme’s arrival in retail could challenge established French bakeries and pastry shops. It might even spur local innovation as bakers try to compete with the American giant.
**Host:** We’ll certainly be watching this “doughnut war” unfold! Alex Reed, thank you so much for your insights. We’ll be sure to have you back for another taste of the business world!
**Alex Reed:** My pleasure!
