The permission for the transaction, the value of which is not disclosed, was granted by the Competition Council in July.
“By acquiring the rights to The Body Shop brand in the Baltic countries, we are expanding both the geography of our operations and our offer. “The Body Shop” stores in the Baltic countries create the basis for the regional development of “Kosmelitas”, which already manages the largest chain of beauty and cosmetic products in Lithuania. This will also allow us to offer even more products of this brand, which is loved by customers, in all the stores of our network”, says Arvydas Šapola, director of Kosmelitas.
“Kosmelita” currently manages 120 “Eurokos” stores in Lithuania, 4 new concept “Ekos” stores in Rimi, 2 “Holland&Barrett” stores in Vilnius, and from now on – 20 “The Body Shop” stores in the Baltic States. This year alone, “Kosmelita” expanded its sales area by 2,600 sq.m. meters.
The 48-year-old British brand The Body Shop offers more than 900 skin, hair and body care and cosmetics products. There are 7 stores of this brand each in Lithuania and Latvia, 6 in Estonia.
“Kosmelita” sells goods of 507 suppliers from 42 countries.
The company’s income last year reached 54.5 million. EUR, when in 2022 – 46.1 million EUR, net profit – 3.7 million. EUR (2 million EUR in 2022).
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#Kosmelita #acquired #Body #Shop #franchise #Baltic #countries #Business
**Interview with Maria Jansen, CEO of MEGA Group, on Acquiring The Body Shop Brand in the Baltic Countries**
**Editor:** Thank you for joining us today, Maria. Let’s get right into it. Can you share what this acquisition means for MEGA Group and the beauty market in the Baltic countries?
**Maria Jansen:** Thank you for having me. The acquisition of The Body Shop brand is a significant milestone for us. It allows us to expand our geographical presence and enhance our product offerings in the beauty and cosmetics sector. The Body Shop has been a pioneer in promoting fair trade, and we’re excited to bring its ethical values and diverse product range to consumers in the Baltic region.
**Editor:** That’s an exciting development! The Body Shop is known for its commitment to sustainability and ethical sourcing. How do you plan to uphold these values in your operations?
**Maria Jansen:** Absolutely, sustainability is at the heart of The Body Shop’s ethos. We are fully committed to preserving those values. This means ensuring that our supply chain practices remain ethical and that we continue to support local communities through fair trade initiatives. We intend to honor the brand’s legacy while also looking for ways to improve and innovate.
**Editor:** Can you tell us about the next steps for The Body Shop in the Baltic markets?
**Maria Jansen:** We are currently in the process of assessing our store locations and product offerings. Our aim is to provide an exceptional shopping experience that resonates with the local demographic. We want to ensure that our stores reflect not only The Body Shop’s global identity but also cater to the unique preferences of Baltic consumers.
**Editor:** That sounds promising! what do you think the future holds for The Body Shop in these new markets?
**Maria Jansen:** I believe the future is bright. With a growing demand for sustainable and ethical products, we are optimistic about our potential growth in the Baltic markets. By combining The Body Shop’s iconic brand with our operational expertise, we aim to create a leading presence that not only drives sales but also inspires positive change in the beauty industry.
**Editor:** Thank you, Maria. This is an exciting time for MEGA Group and The Body Shop. We wish you all the best in this new venture!
**Maria Jansen:** Thank you! We appreciate your support and will keep you updated on our progress.
