Korean streetwear brand THUG CLUB officially lands in Seoul and opens its first flagship store | Hypebeast

2023-07-12 10:13:55

South Korean high-end streetwear brand THUG CLUB has risen rapidly with its unique aesthetic taste and eclectic personality styles. After cooperating with Gentle Monster to create joint sunglasses, it officially announced that its first flagship store will open in Seoul soon.

The store is located in Gyeongsangnam-do, Itaewon. The interior and exterior design is full of tension, reminiscent of a medieval castle. In addition to the combination of light-colored washed walls and black doors and windows, which is low-luxury and mysterious, the three-dimensional details of metal texture are the finishing touch. The large speakers also reveal the musical inspiration behind the brand. The site will not only be presented as a Showroom, but also will focus on displaying THUG CLUB’s seasonal series and various cooperative products, providing customers with different levels of shopping experience.

The flagship store in Seoul will officially open on July 15th, and the THUG CLUB 2023 autumn and winter series will also be released on the same day. Interested readers may wish to scroll down to learn more.

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