Depend ongold high silver、Nam Ji Hyun、Park Chi Hoo、Wei Hejun(Wei Junjun) starring tvN new drama “little girl” was launched last weekend, and the ratings started with a good score of nearly 8%, which was well received by the audience. However, recently, the poster of the play was pointed out by netizens that it was suspected of plagiarizing the promotional poster of a Japanese cosmetics company, causing controversy on the Korean Internet, and then the crew also responded.
Photo from tvN
“Little Women” was jointly created by director Jin Xiyuan of “Underworld Lawyer Vincenzo” and screenwriter Ding Ruiqing of the movie “Resolve to Break Up”, and the play also recruitedSong Joong Ki、Choo Ja Hyun、Wu ZhengshiWaiting for the super gorgeous cameo lineup, although only two episodes are currently broadcast, the wonderful and exciting suspenseful plot attracts many audiences.
Photo from Theqoo
According to Korean media reports, some netizens recently raised concerns regarding the plagiarism of the “Little Girl” poster on the Korean Internet forum. The poster is highly similar to the promotional poster of the Japanese cosmetics brand “Shiseido” in 2016, including the three sisters Wu Renzhu (Jin Gao) Silver), Oh In-kyung (Nam Ji-hyun), and Oh In-hye (Park Chi-hoo) walk on the blue horizontal line with a long shadow behind them.
Photo from tvN/Kdaily
After seeing the two posters, many netizens left comments such as “This is not the level of reference”, “It’s a plagiarism”, “It was copied and pasted at all”, “I wanted to say that the poster is very novel…”, “It’s too serious”, “At least change the main color”…etc.
Photo from tvN
Regarding the similar questions regarding the composition and tone of the poster, the crew of the play responded and issued an apology statement: “The poster was produced by an outsourced design studio, and the responsible design studio started production following studying many materials and works. It will be through more careful pre-discussion and more careful attention to prevent a similar situation from happening once more.”
Photo from NAVER
Photo from NAVER
Photo from NAVER
Photo from NAVER
The poster of “Little Girl” was designed by “Propaganda” (프로파간다), a well-known Korean design studio. The studio originally focused on making movie posters. However, due to the epidemic, film shooting has decreased and OTT works have increased. Recently, nearly 100 OTTs have been produced. Poster design for TV series, “Dead Train”, “Pirates: The Flag of the Goblin”, “Witch Two: Another She”, “Move to Heaven: I’m a Relic Organizer”, “The Soft Cell Teenager”, ” Film and television posters such as “Hell Messenger” are all designed by the studio.
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