2023-06-18 20:50:00
What cars are getting more expensive?
Car dealers are again preparing to rewrite the price tags for cars, which is associated with the weakening of the ruble against the dollar and the euro. Stocks of foreign cars brought into the country at an even more favorable rate are almost gone, and new lots that are just about to go on sale will be 15-20% more expensive.
Over the past two years, car prices have been constantly changing, and only upwards. When the exchange rate was 65 rubles per dollar, cars became more expensive, this was explained by the violation of supply chains and the shortage that arose due to the departure of foreign companies. When dealers were able to establish supply channels, the ruble began to weaken – in just six months, the dollar rose by about 10%. But at the same time, the number of suppliers of new cars, especially European brands, has again decreased. As a result, the combination of these factors led to the fact that purchase prices rose.
According to experts, today there are no prerequisites for reducing the cost of new cars, not only because the exchange rate is growing, but also the process of paying for cars between Russian legal entities and European car suppliers is constantly becoming more complicated, and logistics services are becoming more expensive. These factors may cause not only an increase in the cost of new cars by the end of 2023, but also a reduction in the volume of parallel imports – to a limited number of premium models brought by the client’s order.
First of all, the rise in price will affect cars supplied by parallel imports. Officially presented Chinese cars will rise in price to a lesser extent – manufacturers from the Celestial Empire are trying to partially compensate for foreign exchange and logistics costs. In the case of Mercedes-Benz and BMW, there is no one to do this, so the growth will be at least 10%. But against the background of problems with the supply of premium European cars, wealthy customers have found a replacement for them. Demand for electric vehicles from China has grown strongly in recent months.
According to experts’ forecasts, by the end of the year a 30% increase in prices in the segment of new cars and an increase in the cost of customs clearance of cars is not ruled out.
Major machine suppliers have now drastically reduced their supply. They are wary of the exchange rate, as well as reduced demand for European cars. Now Russians almost do not buy imported cars. If before car dealers had a four-five-month supply of cars, now cars of the Mercedes and BMW brands will last for two months. There are similar problems with deliveries of Korean cars, primarily Hyundai and Genesis. At the same time, it is easier to bring Kia cars from China. However, now importers have to order cars from their suppliers, which is why delivery times are increasing. This may lead to a shortage on the Russian market by autumn, which will additionally spur price growth by at least 15%.
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