Since Tuesday February 21, 2023, TF1 has launched the new season of Koh-Lanta called the sacred fire. For its return to the air, the program hosted by Denis Brogniart achieved its lowest score for a launch with respectively 4.17 and 3.43 million curious people, i.e. 19 and 23.2% market share over four years and over, including 39% for women responsible for purchases under 50 years old, 38% for 4-14 year olds and 37% for 25-49 year olds.
Despite this worse start, a week later, consolidated with the replay, the show enabled TF1 to achieve its best historical gain on this criterion for a streaming program with 1.4 million more people. Therefore, by counting delinearized consumption, the launch of Koh-Lanta is a resounding success with 5.4 million viewers, ie 48% of women purchasing managers under 50, 51% of 4-14 year olds and 56% of 25-49 year olds.
Conquering audience for Koh-Lanta, the sacred fire on TF1
Last year, the first episode of ‘Koh-Lanta, the totem cursed had brought together, including the replay, 5.7 million people, a gain of 1.2 million people. On the targets, the program had attracted 47% on the commercial target, 52% on 15-24 year olds, 53% on 15-34 year olds, 49% on 4-14 year olds and 45% on 25-49 year olds . Thus, over a year, the program is slightly more powerful on target and in replay. As a result, the controversy over Denis Brogniart has had no impact.
On Tuesday February 28, 2023, the second issue of Koh-Lanta was respectively attended by 3.73 and 3.11 million French people, i.e. 18.1 and 21% of the public present. The program was beaten for the most part by France 3 and lost 0.9 and 2.2 points of market share over one week. On the targets, the adventure game remains a success with 35% of women responsible for purchases of the under 50s, 36% of the 15-24 year olds, 40% of the 15-34 year olds, 38% of the 4 -14 years and 34% of 25-49 year olds.
“It’s a big pressure on the shoulders”, the confessions of Helena
As a reminder, the yellow team is led by Nicolas while the red team by Helena. If the latter impresses on the tests, the candidate has not been spared for her character on social networks. During the previous issue, she found herself in danger because some of her team wanted to eliminate her following her behavior. Indeed, some have criticized him for wanting to put himself forward too much following winning the obstacle course, the first test.
In an interview with TV 7 daysHelena trust: “Winning the first event was an immense joy, but I had the misfortune to express this pride to my comrades… They took it very badly and I was lynched. I should have kept a low profile. This remains my biggest regret in this adventure.. On her role as team leader, the candidate, very sporty, says: “It’s not the best gift you can get. Worse, it’s a big pressure on the shoulders…”.
Helena is to be found this Tuesday, March 7, 2023 in Koh-Lanta as a bonus on TF1.
