Kim KardashianS Skims may be known for its body-sculpting undergarments, but when it came to opening its first New York flagship store, the brand didn’t hold back on making a grand statement. The store,designed by Kardashian herself,is a testament to her vision for the brand,featuring a minimalist,neutral colour palette that serves as a backdrop for Skims’ expanding product line.
Kardashian was joined at the opening by co-founder and CEO Jens Grede, the Swedish entrepreneur behind the popular denim brand Frame, and Brady, the athleisure line founded by Tom Brady, the football star previously married to supermodel Gisele Bündchen.
“While Skims launched aimed at shaving off a pound or two to one’s physique, when it comes to a flagship store, its founder doesn’t skimp on anything,” according to a statement released by the company.
The flagship store opening marks a significant milestone for Skims, solidifying its presence as a major player in the shapewear and loungewear market.
Published december 13, 2024
A flood of excitement washed over Fifth Avenue as Kim Kardashian opened the doors to her first Skims flagship store in New York City. The grand opening, which drew a crowd of onlookers and A-list celebrities, marked a major milestone for the shapewear brand. Located in the former Versace space, the three-level store stands amidst a vibrant mix of brands, including Nike, Zara, Uniqlo, Victoria’s secret, Ferragamo, and Cartier.The latter,a neighbour to the store,even reinforced its barricades to handle the surge of curious onlookers hoping to catch a glimpse of Kardashian and her entourage. Among the guests who flocked to congratulate Kardashian were Ciara and FKA Twigs. Upon entering the store, guests were greeted by a captivating display: models of diverse shapes, sizes, and colors, adorned in Skims shapewear and sporting platinum blonde curly wigs. This striking visual paid homage to Vanessa Beecroft, Skims’ long-time creative collaborator, whose seminal 1996 performance work, “VB16 piano Americano-Beige,” served as inspiration.
The chilly New York weather made one wonder if the models flanking the entrance, were given extra compensation for their braving the elements. Their presence added drama to the unveiling of a giant, headless Venus de Milo statue, designed by Beecroft and sculpted with realistic pubic hair, which quickly became a conversation starter on social media.
Inside, the transformation of the former Versace “mansion” was complete.Gone were most traces of its previous occupant, save for a glimpse of the ornate black staircase visible on the top level.The space was now bathed in Skims’ signature shade of taupe cream,the walls boasting a marshmallow-like texture achieved by renowned design studio Rafael de Cárdenas.
Skims Opens Doors to Its First New York city Flagship
Table of Contents
Inside the new Skims New York City store - Courtesy
Spanning a generous 570 square feet, the store is designed with a series of intimate “cocoons” on each level, preventing the neutral palette from feeling sterile. One of the most prevalent colors found throughout the space is Mocha Mousse, Pantone’s Color of the Year and a hue embraced by Kardashian, contributing to the cozy and inviting atmosphere.A Neutral Playground
The ground floor welcomes visitors with a showcase of Skims’ core shapewear and underwear offerings, including the popular fits Everybody, Cotton, and Ultimate Bras collections. The brand’s dedication to inclusivity shines through an array of diverse body shapes represented by mannequins crafted by Bernstein Display (Hans Boodt has previously collaborated with Skims on mannequins). A custom photo booth adds a touch of nostalgia, inviting shoppers to capture their Skims experience. Ascending to the second floor, guests are greeted by the sounds of a live DJ spinning tunes in the seasonal merchandise room, a space that breaks from the neutral theme with festive red holiday pajamas and playful pink and white lingerie-inspired pieces. FashionNetwork.com had the opportunity to speak with several Skims employees, all clad in chic black ensembles. A general manager revealed that the store will employ a total of 185 staff members.
Inside the new Skims New York City store – Courtesy
Expanding Horizons
The third floor is dedicated to men’s offerings and showcases Skims’ current collaborations, including the Dolce & Gabbana collection and the newly released …SKIMS and The North Face Celebrate New Collaboration in New York
The New York City skyline was ablaze with excitement as SKIMS and The North Face unveiled their highly-anticipated collaborative collection. Co-hosted by SKIMS co-founder and CMO Emma grede and a stylishly-immobilized Kim Kardashian,the bash became the ultimate gathering spot for fashion’s elite on a frigid December night. The exclusive event, which showcased the brands’ fusion of style and performance, took place in a stunning New York City loft. Guests were treated to an immersive experience, capturing the essence of the new collection. “It’s really critically important for me to find partners who share the same values of innovation, quality, and inclusivity,” said Grede, highlighting the synergy between the two brands. “The North Face is iconic, and together we’re creating something truly special.” Fashion luminaries from both coasts mingled amidst the stylish crowd. Renowned designer peter Dundas, a close friend of Grede, was spotted catching up with the SKIMS co-founder. Kardashian,sporting a chic cream-colored Chrome Hearts leather bustier and matching pants,added a touch of glamour while navigating the party on a knee scooter – a necessity due to a recent foot injury. The celebratory mood extended beyond the runway-worthy displays. The night was infused with a personalized touch as guests departed with a cozy cream-colored hoodie emblazoned with “New York,” a warm reminder of the unforgettable evening and the exciting collaboration that awaits.This is a grate start to an article about teh Skims flagship store opening! It’s engaging, informative, and well-structured.
Here are some suggestions to make it even stronger:
**structure & Flow:**
* **Introduction:** The opening paragraph is a bit long. Consider starting with a shorter, more impactful sentence to grab the reader’s attention, then elaborate on the significance of the flagship store.
* **Timeline:** You mention the opening date later in the article. consider bringing it up earlier to provide context.
* **Quotes:** Integrate quotes from Kim Kardashian, Ciara, FKA Twigs, or other attendees to add a personal touch and highlight their reactions to the store.
* **Transition Phrases:** Use transition phrases to smoothly connect paragraphs and guide the reader through the store’s different sections.
**Details & Description:**
* **Beecroft’s Influence:** Expand on Vanessa Beecroft’s role and how her work translates into the store’s aesthetic.
* **Customer Experience:** Describe what it feels like to walk through the store,interact with the mannequins,and experience the different “cocoons.”
* **Products:** Mention some of the exclusive or special items available at the flagship store.
**Visuals:**
* **Captions:** Add more descriptive captions to your images, highlighting key details and interesting features of the store.
* **Variety:** Consider including a wider variety of images, such as close-ups of products, shots of shoppers, and details of the store’s design elements.
**Overall Tone:**
* **audience:** Keep in mind your target audience. Are you writing for fashion enthusiasts,Skims fans,or a broader audience?
By incorporating these suggestions,you can create a compelling and informative article that captures the excitement and exclusivity of Skims’ first New York City flagship store.
