Kim Kardashian launches private equity investment company

Reality TV star Kim Kardashian has expanded her activities into the business world, entering another sector following cosmetics and lingerie by announcing on Wednesday the creation of SKKY Partners to invest in private equity.
The American star, who gained wide fame through the “Keeping Up With the Kardashians” program, explained in a tweet via Twitter that she founded the company with expert in this field, Jay Sammons.

Kim Kardashian added that her mother, Kris Jenner, who was also a character on the reality TV show, would “be a partner” in the company.

Sky Partners seeks to invest in a number of sectors, including “digital, consumer products, e-commerce, media, hospitality and luxury products,” according to a post on the company’s Instagram account.

The reality TV show “Keeping Up With the Kardashians”, which was broadcasting the daily lives of the wealthy Los Angeles family, was a huge success until it was discontinued in 2021.

It was not from the family at that time, but it got on the wave of streaming and contracted with “Disney” to launch a new program with a very similar concept on the “Hulu” platform.

This program enabled Kim Kardashian, now 41, to make a fortune and use her fame to build a business empire, launching the cosmetics line “SKKN by Kim” and the women’s underwear brand “Skims”.

Forbes magazine estimated Kim Kardashian’s fortune at $1.8 billion.

Jay Sammons, a former executive at the Carlyle Group investment fund, told the Wall Street Journal that he contacted Kim Kardashian and Kris Jenner this summer regarding the company.

As for Kim Kardashian, she considered in a statement to the New York newspaper that “the most exciting part is talking to these founders and understanding their dream,” revealing that her company intends to start its first investment before the end of the current year.

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