“Kim Joo-ae: Fashion and Presence in North Korea’s Media”

2023-04-22 21:00:00

(Pyongyang Rodong Sinmun=News 1) = The Rodong Sinmun, the official newspaper of the North Korean Workers’ Party, reported on the 19th that General Secretary Kim Jong-un had given field guidance to the National Space Development Agency on the 18th. Kim Joo-ae, daughter of General Secretary Kim, accompanied him to the scene. Her matchbox is held in her right hand. [국내에서만 사용가능. 재배포 금지. DB 금지. For Use Only in the Republic of Korea. Redistribution Prohibited] rodongphoto@news1.kr

Kim Jong-un, the general secretary of the Workers’ Party of Korea, recently showed his daughter ‘Joo-ae’ in the field map of the National Space Development Agency.

The Labor Newspaper, the official newspaper of the Labor Party, published nine photos on the front page on the 19th while reporting on the field guidance of Secretary General Kim. Joo-ae appeared in all the photos.

Joo-ae accompanies General Secretary Kim to almost all of his recent public appearances, and North Korean media such as the Rodong Sinmun are also heavily reporting on his appearance.

Because of this, everything about Kim Joo-ae is naturally becoming a hot topic. Her fashion is one of them. Just as her mother, Ri Seol-ju, took her place, she appeared wearing her half-puppy hair and her white blouse, which he liked.

Radio Free Asia (RFA) reported that the beige blouse worn by Joo-ae is estimated to be a blouse sold for 20,000 to 30,000 won in Hong Kong and Chinese internet shopping malls.

Previously, Joo-ae became a hot topic when she observed the launch of the intercontinental ballistic missile (ICBM) ‘Hwasong-17’ and ‘Hwasong-18’ test launch, wearing a Dior hooded down jacket worth 1,900 dollars (about 2.52 million won).

Some commented that Joo-ae was conscious of the outside world’s criticism that it was inappropriate for her to wear brand-name clothes during the food crisis in North Korea.

From the time Ju-ae first appeared in the North Korean media until now, she has not played a significant role in the field. For this reason, attention is focused on why Secretary General Kim continues to accompany him and expose him both internally and externally.

Joo-ae seemed to be ‘accompanying’ Kim with a matchbox this time. However, the general assessment is that it is unlikely that Joo Ae, who has even raised the possibility of being the “successor” of General Secretary Kim, played the role of General Secretary Kim, like her aunt, Kim Yeo-jeong, vice minister of the party.

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Vice Minister Kim was traveling by train to Hanoi, Vietnam with Secretary Kim to attend the second North Korea-United States summit in February 2019, and when Secretary Kim smoked outside the train, holding an ashtray next to him was exposed to the Japanese media. have ever been

As Secretary Kim has been friendly with her daughter, it is highly likely that there was no special reason why Joo-ae held a match next to Secretary-General Kim, who is a smoker. In particular, General Secretary Kim is seen casually smoking next to her daughter.

Although there are different interpretations of Kim Joo-ae’s continued appearances in the North Korean media and her intentions, it seems clear that North Korea continues to expose Joo-ae heavily and clearly imprint her ‘presence’ at home and abroad.

sseol@news1.kr

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