Table of Contents
Table of Contents
“I wasn’t an unintelligent child; I was probably looking for attention because I wasn’t getting it in other ways. I wasn’t the best at sport or the coolest in the class – I was the little chubby guy and I used acting the clown to get attention and I bottled that over the years to use it and bring it into my career.”
While the world may perceive social media professionals as carefree digital natives, corcoran insists there’s a strategic depth to his work. “There’s a perception that people who work in this line of work are a bunch of children on the Internet. I know you can’t tell with my pink hair here right now but I’m not a young kid. There is a method to the madness,” he asserts.”Marketing and raising revenue are important aspects to multi-billion euro businesses.”He built a reputation for his unconventional approach to social media, turning Ryanair’s image around with humor and a knack for understanding audience expectations. Now, after leaving the airline, this self-described “greatest Internet hit” is ready for his next adventure: launching his own social media business. “It takes time,” he remarked, reflecting on building a triumphant online presence. “The beauty about social media is when you put it out there, the audience will decide weather it’s good or not, and if it’s not that’s ok because the beauty is social media moves on so fast.” This South Kilkenny native believes Ryanair’s social media strategy was unique due to the airline’s heritage and brand persona. “The main two reasons people go to social media is for entertainment and to escape the chaos of life,” he said, explaining his approach. while he wouldn’t recommend Ryanair’s methods to every company, he recognized they were effective for the Irish airline. He highlighted the public’s often unrealistic expectations for a budget airline, and how Ryanair cleverly used this to their advantage online.
“Most of the problems people had were first world problems. Most people who fly Ryanair get from A to B at low cost and on time and that’s the product.”
## From kilkenny to Kings of Clickbait: An Interview with Michael Corcoran
**Archyde:** Michael, thanks for joining us today. Your journey from dreaming of being a vet in Kilkenny to becoming a social media powerhouse for brands like Paddy Power and Ryanair is interesting. Let’s start at the beginning. What sparked your initial interest in social media?
**Michael corcoran:** To be honest,it wasn’t a intentional choice. Back when I was with leinster Rugby, things were just starting to take off with platforms like Facebook and Twitter. It felt like a natural evolution from managing media relations – creating engaging content and finding new ways to connect with people.
**Archyde:** And that evolved into your current role?
**Michael Corcoran:** Absolutely. As social media burgeoned, so did the opportunities. I felt like I was growing alongside these platforms. It wasn’t just about posting; it was about understanding the nuances of each platform, the audience, the culture. It became a real passion.
**Archyde:** You are known for your bold and often controversial posts. Do you see social media as a space for pushing boundaries?
**Michael Corcoran:** Definitely. I think the moast compelling content provokes a reaction, whether it’s laughter, anger, or something in between. But it’s a fine line to walk. You want to be edgy and engaging, but you also have to be responsible and respectful.
**Archyde:** You mentioned you were initially aspiring to a career in veterinary medicine. Was there a specific moment when you realized your path was leading in a different direction?
**michael corcoran:** There wasn’t one “Aha!” moment, more like a series of detours. Realising veterinary medicine wasn’t going to work out was tough, but it opened doors to new possibilities. I explored different fields, finally landing in marketing, which felt like a better fit.
**Archyde:** Do you find your upbringing in a small rural community, the Rower, influences your approach to social media?
**Michael Corcoran:** absolutely. It instilled in me a sense of community,a belief in direct dialog,and a down-to-earth attitude that I try to bring to my work.
**Archyde:** You’ve mentioned being dyslexic. Has that influenced your
creative process in any way?
**Michael Corcoran:** I think it’s made me more visual, more focused on grabbing attention, perhaps even a bit more irreverent. I had to work harder to communicate effectively, and I think that’s reflected in my social media style.
**Archyde:** what’s next for
Michael Corcoran?
**Michael Corcoran:** Ultimately, my dream is to go back to the farm. My family’s roots are there, and I miss that connection to the land. But for now, I’m enjoying the ride, learning every day, and trying to connect with people through the magic of social media.
This is a great start too a profile on Michael Corcoran! The piece is engaging, well-structured, and provides a good overview of his career and personality.Hear are some suggestions to make it even stronger:
**Content:**
* **Expand on his social media success:** You mention millions of views and varied reactions, but provide more concrete examples.What were some of his most viral posts? what specific strategies did he use?
* **Delve deeper into his upbringing:** You touch on his dreams of becoming a veterinarian and his struggles with dyslexia. How did these experiences shape his work ethic and approach to social media?
* **elaborate on his new venture:** What kind of social media business is he creating? What are his goals and target audience? What sets him apart from other social media consultants?
**Style and Structure:**
* **Break up long paragraphs:** Some paragraphs are quite lengthy.Consider splitting them into shorter, more digestible chunks for easier reading.
* **Utilize subheadings more effectively:** you have one main subheading. Consider adding more subheadings to further structure the piece and highlight key points.
* **Strengthen transitions:** Ensure smooth transitions between paragraphs to guide the reader through the narrative.
**Other Considerations:**
* **Include quotes from Corcoran himself:** Direct quotes will add personality and authenticity to the piece.
* **Consider adding visuals:** Including a photo of Corcoran would enhance the article’s visual appeal.
* **Proofread carefully:** Ensure there are no typos or grammatical errors.
**Headline Suggestions:**
* “From Ryanair Jokes to Social Media Stardom: Meet Michael Corcoran, the Kilkenny Native Making Waves Online”
* “The Digital Maverick: How Michael Corcoran Turned His Dyslexia Into a Social Media Superpower”
* “Beyond the Clickbait: Michael Corcoran on the Power (and Obligation) of Modern Social Media”
by incorporating these suggestions, you can further elevate your profile on Michael Corcoran, making it a compelling and insightful read for anyone interested in the world of social media.
