Kia launches ‘The New Kia Ray’
‘Full flat’ indoor space in various shapes
Lots of driver assistance systems
By Kwak Ji-hye, staff reporter jihye.kwak@jnilbo.com
Posted 2022-09-01 15:15:25
Kia announced on the 1st that it would launch the New Kia Ray (pictured), a product improvement model of The New Ray, and start full-scale sales.
‘The New Kia Ray’ is equipped with a large number of advanced driver assistance systems and convenience features highly favored by customers, such as Lane Keeping Assist (LFA) and ventilated driver’s seat, and maximizes space utilization with a full folding function for all seats including the driver’s seat. .
First, ‘The New Kia Ray’ created a sophisticated atmosphere with new design elements while inheriting the original and symbolic design.
In the case of the front part, a design that reinterpreted Kia’s ‘Tiger Face’ according to the ray was applied with ‘Star Map Signature Lighting’ and a neat central decoration, and a new bumper gave a solid impression.
As for the interior space, the full-folding function of the front seats and the sliding 6:4 folding function of the rear seats enable ‘full-flat’ folding of all seats, providing various types of spacious interior space.
A variety of advanced driver assistance systems and convenience specifications have been newly applied to further enhance product quality.
Lane-keeping assist that recognizes the lane and helps to keep the center of the vehicle, and warns when a risk of collision with a vehicle in the rear is detected when the turn signal is operated to change lanes while driving. Blind-Spot Collision-Avoidance Assist (BCA), which assists in braking when a risk of collision is detected, helps the driver to drive safely and comfortably.
In addition, ‘Rear Cross-Collision Prevention Assist (RCCA)’, which warns when a risk of collision from the left or right side is detected while reversing and automatically brakes if the risk of collision increases even following warning, and ‘Rear Cross Collision Prevention Assist (RCCA)’, The ‘Safe Exit Warning (SEW)’ is also applied to warn you when a risk of collision with a vehicle is detected.
Convenience features, which are highly preferred by customers, have been greatly added. Convenience has been enhanced by adding a ventilated seat for driver’s seat, air purification mode, and ‘door lock interlocking exterior mirror folding’ that automatically folds or unfolds the side reflectors in conjunction with the locked state of the vehicle door.
It is also equipped with advanced connectivity specifications such as ‘Kia Connect’, which enables remote control of vehicles such as ignition and air conditioning devices through a smartphone application, ‘Kia Pay’, a simple in-vehicle payment system, and ‘Home IoT function’.
The New Kia Ray is priced at KRW 13.9 million for passenger use, KRW 13.9 million for Prestige, KRW 15.85 million for Signature, KRW 17.2 million for 2-seater van, KRW 13.5 million for Prestige, and KRW 13.9 million for Prestige Special. A single-seater van costs 13.4 million won for the Prestige and 13.75 million won for the Prestige Special.
