2023-08-31 07:29:20
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Vitality gives us infinite possibilities, just as Kérastase Paris injects strong vitality into hair. This year, Kérastase Paris focused on the topic of women’s vitality, and for the first time opened the “Vitality Dialogue” of Kérastase Paris. In the form of “dialogue”, it shared the growth stories of women with vitality in all walks of life, helping thousands of women in the face of setbacks, conflicts, or When you don’t know the direction, return to your original heart, listen to your inner voice, find the path you really want to embark on, stick to the things you really love, and burst out with infinite vitality. The vitality of women is created by women and passed on to women, helping every woman to create all kinds of possibilities.
On August 30, 2023, Kérastase Paris joined hands with four female mentors Zhong Chuxi, Yang Tianzhen, Sun Yiwen and Ling Yun to speak out, and through the “vitality dialogue”, inspire women how to break through the confinement in the face of prejudice, standards, constraints and doubts, To explore, to discover, to embrace and release the vigorous vitality. No woman is born excellent or elegant. Every girl needs some role models as lights in her growth path. Their stories will become lights for more women, and their language will pave the way for more women. In the dialogue with them, more and more women will realize that the so-called “shortcomings” in the eyes of others can also become their own unique “characteristics”. If you can’t meet other people’s standards, then create your own standard. As long as you grasp your inner strength and have a strong core, your vitality will not decrease due to age, let alone disappear due to impermanence, but will only become more and more vigorous through continuous growth, allowing women to bloom more beautiful postures , Radiate confidence!
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Starting with this, the Kérastase Paris Immersive Art Exhibition of Vitality officially opened in Shanghai, and will continue to open to consumers, explaining the vigorous vitality of women and sharing the infinite possibilities of the vitality of scalp and hair.
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Brand official map
Overwinter bloom comes from the vitality of camellia
The star ingredient of Kerastase Paris–Camellia, the flowering period is beyond the cold winter, and has the energy to control the snow and bloom. After hand-selected and picked, it comes to the Jingchun Camellia Extraction Laboratory, and then through the cold-pressed extraction technology specially developed by Kerastase Paris, the concentration of the camellia is preserved. Essence and activity, all the pure essence is sealed in a bottle of Kerastase Paris “Camellia” hair care essential oil, 99% pure active essence of camellia, instantly shining hair. In order to show the powerful vitality of rare camellia, Kérastase Paris deliberately “moved” the extraction laboratory of pure camellia to the immersive art exhibition site of vitality. In the hand-made workshop, by simulating the extraction process of the camellia flower, you can make your own edible pure camellia oil together with French gourmet KOLs, and experience the pure and natural vitality of the camellia flower.
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In 2023, Kérastase Paris will also launch a futuristic limited edition “Camellia” hair care essential oil. The scene also used the endless sky combined with the camellia made of liquid metal, the Eiffel Tower, the light wheel, and the brand’s iconic K element, to predict the coming of the futuristic world of Kérastase Paris.
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Root Rejuvenation Cell Energy Rejuvenation Hair Vitality
After 30 years of in-depth research, Kérastase Paris has directly addressed the root of scalp problems, and has achieved breakthrough research results. It has launched Kérastase Paris “Freedom” Essence, “Vitality Ginger” Essence and “High Skull” Essence, which target different scalp problems and rejuvenate the scalp cell. This time, Kérastase Paris used art installations to allow every audience who came to the scene to understand how “scalp cell-level technology” is rooted in the law of “cell rejuvenation” speed, and to rejuvenate the scalp energy. Through continuous self-rejuvenation New, free to shine.
Haiyuan Miracle Caviar Extract Life Power Contained in the Deep Sea
In order to extract the active essence of precious caviar, Kérastase Paris searched nearly a hundred times in the vast sea area, and finally pinpointed 13 degrees north latitude. There seems to be little life in the endless darkness, but there is a miracle of life in deep sea algae. At the Vitality Immersive Art Exhibition, guests can follow the Kérastase deep-sea elevator in Paris, dive into the deep sea to 2,650 meters, and discover the deep-sea kelp forest; The active essence of precious caviar is condensed and sealed in the Haiyuan black diamond hair mask, creating a miracle of life. Let each guest, together with the active essence extracted over more than 1,000 days and nights, follow Kerastase Paris back to the sea level, witness the “Haiyuan Black Diamond” series of Paris Kerastase emerge from the golden sea, and achieve the 13-year caviar hair care legend. Bottomless vitality.
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Brand official map
Kérastase Paris “Vitality Dialogue” is not only a brand event, but also an opening of subversive female power. Kérastase Paris hopes that in the future, in the face of contradictions and setbacks, not only some women will have the opportunity to receive guidance and encouragement. In the past, this kind of guidance may be direct and tangible, like the teachings of mothers; it may also be intangible, indirect, or even from distant strangers. It may come from a female writer, a female singer, in countless One late night, the power between the lines rekindled the hope of many women. Kérastase Paris hopes to amplify this one-way, silent dialogue infinitely, so that all women have the opportunity to be healed and inspired—to help more women rejuvenate their vitality. Reasons to start the Women’s Empowerment Training Program.
In the future, Kérastase Paris will join hands with the China Women’s Development Foundation to invite women in different fields to become mentors, share women’s stories, and answer questions for more women. Through the “Vitality Dialogue” public welfare project for women all over China, we will face thousands of women directly. Fragile, increase self-confidence, burst energy, bloom infinite vitality, and create countless possibilities.
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