2023-08-08 17:18:40
With a Saudi fitness and wellness industry valued at $4.27 billion, the new company Kayanee comes amid Saudi Arabia’s ongoing transformation towards female empowerment under Vision 2030. Thus, the Saudi Kingdom’s Public Investment Fund , establishes the integrated company to promote the quality of life of women. Owned by PIF, chaired by Princess Reema bint Bandar Al-Saud, Kayanee aims to address women’s issues such as mental, social and physical health.
The Public Investment Fund (PIF) has just announced the creation of the Kayanee company, a unique integrated lifestyle concept designed to inspire and enhance the well-being of women in Saudi Arabia. Kayanee will focus on women’s health and the lifestyle of future generations through six offerings, including fitness, apparel, personal care and treatments, nutrition and diagnostics, healthy eating, and learning.
Chaired by HRH Princess Reema Bint Bandar, Kayanee will take a woman-centred approach to all of its services, prioritizing mental, physical and social health. In line with Vision 2030’s ambition to create a vibrant society, the company aims to reach more than one million consumers.
The establishment of Kayanee is part of PIF’s strategy to unlock the capabilities of promising sectors, localize technology, empower the private sector, drive diversification of the local economy and contribute to improving the quality of life, in line with Vision 2030.
In an effort to ensure mass participation, a world-class digital platform will become the primary gateway for Kayanee clients, providing a seamless connection between on-site and online services. The company will act as a catalyst for the rapid growth of health, wellness and fitness in Saudi Arabia, supporting the development of the industry through collaboration with the private sector and across the value chain.
Raid Ismail, MENA’s Head of Direct Investments at PIF, said: “Kayanee will serve to expand Saudi Arabia’s SAR 16 billion ($4.27 billion) fitness and wellness industry. It is a very exciting time for PIF to venture into women’s fitness, wellness and wellness, and Kayanee is well positioned to enable the industry through its integrated offering, which will see the company partner with the growing industry. private to create a vibrant society.”
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About the Saudi Kingdom Public Investment Fund, PIF
Playing a pivotal role in realizing Vision 2030, Saudi Arabia’s economic transformation programme, PIF’s ambitious strategy is boosting the national economy with an impact felt far beyond Saudi Arabia’s borders. PIF is the engine driving the transformation of the Saudi Arabian economy. Passionate regarding leading local economic development, locating cutting-edge technology and insights, PIF is expanding its portfolio of international assets, investing in global markets and sectors by building strategic partnerships and launching initiatives to contribute to Vision 2030 goals.
The company’s vision is to be a global investment powerhouse and the world’s most impactful investor, enabling the creation of new sectors and opportunities that will shape the future global economy, while driving Saudi Arabia’s economic transformation. An icon that expresses the vision of the Public Investment Fund to be a global investment force and the most influential investor in the world.
Their mission: Actively invest for the long term to maximize sustainable returns, be the investment partner of choice for global opportunities, and enable economic development and diversification of the Saudi economy.
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