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Celebrity collaborations have been crucial in driving restaurant traffic in what has been a challenging year for McDonald’s and this time it was Kanye West’s turn.
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In the United States alone, 45 million people visit a McDonald’s restaurant each day, that’s equivalent to 15 million Americans eating at McDonald’s per hour.
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This trend in partnerships is proving to be a boon for restaurants and celebrities, according to analysts and observers.
american musician Kanye West, now officially called “Ye”, has collaborated with Muji’s industrial designer Naoto Fukasawa to reinvent the fast food chain’s packaging McDonald’s.
But why with McDonald’s? It is no secret to anyone that this company is one of the most popular fast food chains in the world, with more than 35 thousand locations in 119 countries, it is also one of the most widespread restaurants in the world, and not only in terms of geographical location. , but also in terms of audience.
In the United States alone, 45 million people visit a restaurant. McDonald’s each day, that equates to 15 million Americans eating at McDonald’s per hour, or 400 per second. Americans make an average of four trips to McDonald’s each month, which is equivalent to billion customer visits each year.
How many jobs does McDonald’s have in the United States?
Most people don’t realize the impact it has McDonald’s in the economy and workforce.
- With more than 14,000 restaurants in more than 100 countries, nearly 3 million employees worldwide, and $27 billion in revenue, it’s no wonder why.
- In fact, McDonald’s provides regarding 2 percent of all private sector jobs in the United States, or 1 in 50 jobs.
- To be clear, that equates to more than 1 million American workers who depend on McDonald’s for their livelihood…and that number is growing by the thousands every year!
In addition to its importance in the labor and economic sphere, the company has also stood out for its collaborations.
Most famous collaborations McDonald’s
McDonald’s recently teamed up with the successful Korean boy band BTS to launch an exclusive promotion that launched on May 26 in the US and in 49 other countries before June 25, being a hit with consumers.
The company’s collaboration with Travis Scott in September 2020 marked the first time since Michael Jordan’s 1992 “McJordan” released their own food from McDonald’s. The collaboration was a huge success, leading to ingredient shortages at some restaurants.
Also, this month McDonald’s joined the queen of Christmas herself, Mariah Carey, to promote 12 days of deals on your favorite items, available only through the chain’s app. Despite the fact that Ms. Carey previously said that she only eats Norwegian salmon and capers.
Celebrity collaborations have been crucial in driving restaurant traffic in what has been a challenging year for McDonald’s. The company reported revenue of $19.8 million for the fiscal year ending December 2020 (FY2020), a 10.1 percent decrease from FY2019, due to the implications of the COVID-19 pandemic.
In addition to MacDonald’s, the company Burger King has also chosen to attract a large number of celebrities, for example for the spot in Spanish, Sofia Vergara and Salma Hayek will be the protagonists, while the announcement in English will be carried out by David Beckham, Mary J. Blige, Jay Leno y Steven Tyler. The videos will narrate the funny scenes of these stars inside the legendary restaurant Burger King.
The most recent? Kanye West redesigning the happy meal
It has two halves of bread that sandwich a hamburger McDonald’s stuffed with lettuce, tomatoes, onions and a slice of meat. The iconic M golden arches logo is on the top of the case.
“Ye” took to Instagram to announce the collaboration by posting an image of the new packaging of McDonald’s regarding the title “next week is the fries”, a lyric from his hit song “Gold Digger”. He has since deleted the post, as he does with all Instagram posts.
Although information on if and when the packaging will be implemented has been kept under wraps until now, the fast food chain confirmed with Dezeen that the partnership is official.
McDonald’s has been simplifying its packaging
In the last two years, McDonald’s has released a series of streamlined restaurant and packaging redesigns.
Last year, branding agency Pearlfisher redesigned the chain’s packaging to incorporate illustrations of classic restaurant menu items.
Pearlfisher’s branding replaced the “flashy and direct” packaging designed by the Boxer branding agency that had appeared on the brand’s food packaging since 2016.
various restaurants McDonald’sincluded “the last McDonald’s” in Times Square, they have also been renovated in recent years, in an attempt to update the image of the brand.
This trend in partnerships is proving to be a boon for restaurants and celebrities, according to analysts and observers. It is also helping companies gain insight into the behavior of young consumers.
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