Daily Manager 360- Kantana views games as a form of entertainment content. Recently, a budget of over 100 million baht launched THE UP RANK PROJECT to create a new standard for the entertainment industry. By connecting the world of games and movies to the community through the application, UP RANK aims to have at least 1 million users.
Mrs. Sasikorn Chanset, Executive Chairman of Kantana Group Public Company Limited, revealed that Kantana’s main business is content production. In this regard, content does not have to be entertainment only, such as games that Kantana sees as content in another form. therefore entered into this market With an investment budget of not less than 100 million baht, investing under THE UP RANK PROJECT consists of 2 main parts:
1. The movie THE UP RANK Criminal Game spends a budget of 60-70 million baht, which Kantana usually produces a movie, or on average 2-3 years, has 1 story and 2. The remaining budget is 30-40 million baht. Together with Ex Spring Capital Public Company Limited in joint venture and development of UP RANK application to be the center of being a community of gamers.
For details of THE UP RANK PROJECT in order to enhance and connect the ecosystem of games – movies – lifestyles that are integrated into Thailand in a concrete way through 4 phenomena: 1. Create a movie “THE UP RANK Criminal Game” reflects stories regarding the gaming industry that many people may not have known before for the general public to be aware of
2. Connect the world of movies to the game world and real life through THE UP RANK application and UP RANK PACK is the world’s first and only pack that will turn millions into a gamer’s life as an MVP. including games, entertainment and lifestyle items, along with many preliminaries from other 5 leading Thai companies Including benefits worth more than 4,000 baht, giving benefits to fulfill the lifestyle of gamers,
3. Extending the character from the movie to NFT with “Pee UP RANK” who appeared in the movie “THE UP RANK Criminal Game” to NFT Ar, appealing to collectors and investors of digital assets, and 4. Building a Pro Hub will be launched. Within the fourth quarter of this year, by giving gamers the opportunity to show their abilities Exchange your passions and participate in over 200 eSports events, both offline. and online all year round
“The UP RANK project that arises is part of Kantana’s action plan. who want to create new standards, new dimensions, and are considered to be a new business transformation in the field of entertainment in another form to meet the lifestyle of people in the present era especially those who like to play games The future believes that UP RANK will be a new standard in the entertainment industry to survive. and sustainable because it is content without borders can be extended Endless marketing and able to connect everything together,” said Ms. Sasikorn.
Ms. Warangkana Akrasataporn, President of Exspring Capital Public Company Limited, added that From being familiar with the eSports industry for a long time We believe that jointly developing THE UP RANK PROJECT will be the world’s first new GAMIVERSE EXPERIENCE phenomenon. In the form of a digital package under the name UP RANK PACK that in addition to UP RANK in the game can also UP RANK in real life as well. It is expected to meet the needs of the new generation with diverse lifestyles, especially gamers, to be able to use the benefits comfortably.
The company expects that during the pilot phase of this project, there will be at least 100,000 applications downloading and using UP RANK PACK within the next two months. or the first phase will have at least 1 million users, however, found This year’s gamer market is worth 17.2 billion baht, or has more than 27 million players in Thailand, an increase of 8 million from the previous year, of which more than 40% of this market is a high-income group. while the average purchasing power per person per year is at 1,750 baht, with the main group of gamers over 31.4%, aged 25-34%, followed by the age of 35-44, in the proportion of 24.8%.
