Kalle’s Kaviar has been on Swedish breakfast tables since 1954 and now the iconic tube caviar turns 70 years old. In connection with the anniversary, Kalles Kaviar is releasing an interior design collection in collaboration with Designtorget – and we have checked out the news!
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ELLE at home with #2 – Rami Hanna and Julian Hernandez
After commercial: ELLE at home with #2 – Rami Hanna and Julian Hernandez
Few could have guessed what success story awaited when factory manager Gunnar Stensby presented smoked caviar at Abbas’ headquarters in the early 1950s. But even though he was met with doubt, the success quickly became a fact and today a tube of Kalle’s Kaviar gets a new home every three seconds, which means that we eat about ten million tubes of caviar a year.
Kalles Kaviar is now celebrating 70 years and in connection with the anniversary they are releasing a collection in collaboration with Designtorget, which should reflect the brand’s playful spirit and not least the packaging’s iconic design. As you know, Kalle’s Kaviar is characterized by the blue and yellow tube, decorated with the then 6-year-old Kalle, whose real name is Carl Ameln and is the son of the then Abba manager.
Swedish pattern and craft tradition meets contemporary trends!
Here is the news from Designtorget x Kalles Kaviar
Table of Contents
- 1 Here is the news from Designtorget x Kalles Kaviar
- 2 Blue vase
- 3 Playful mug
- 4 Light blue coaster
- 5 Patterned tray
- 6 Checkered kitchen towel
- 7 Water glass with motif
- 8 Cloth bag with caviar motif
- 9 S Kaviar was founded in 1953 and has since become a staple in Swedish households. Known for its signature tube packaging and delicious taste, Kalle’s Kaviar has built a legacy around quality and enjoyment. The collaboration with Designtorget showcases the brand’s innovative approach to celebrating its history while appealing to modern aesthetic sensibilities.
KALLES x Designtorget consists of interior details in the classic color combination as well as some products with party motifs. In the collection you will find, for example, the Kalles Kaviar-blue vase Curvase with a shape that brings to mind a tube of slightly squeezed caviar, as well as the festive mugs Squeeze, which are inspired by the swirling movement of tube caviar.
The collection is launched on September 17.
Blue vase
KALLES x Designtorget
Tall vase in blue, which is suitable for cut flowers, for example. The vase is handmade in stoneware by the ceramist Eva Gassner-Jenckelmann.
Stockholm, 2024 © 2024 Felicia Berlin 2024 Felicia Berlin
Playful mug
KALLES x Designtorget
Ceramicist Eva is also behind the Kalles Kaviar mugs in yellow and blue. “Born and raised with a tube of Kalles always close at hand, I wanted to bring out both recognition and nostalgia while it would be a tribute to the everyday,” she says.
Stockholm, 2024 © 2024 Felicia Berlin 2024 Felicia Berlin
Light blue coaster
KALLES x Designtorget
These playful coasters have motifs that should reflect a classic breakfast with Kalle’s Kaviar – with both sandwich, boiled egg and coffee.
Stockholm, 2024 © 2024 Felicia Berlin 2024 Felicia Berlin
Patterned tray
KALLES x Designtorget
Even the new tray from the collection has a breakfast motif – and why not use the tray for that very purpose?
Stockholm, 2024 © 2024 Felicia Berlin 2024 Felicia Berlin
Checkered kitchen towel
KALLES x Designtorget
The breakfast theme can also be found on the new checkered kitchen towel. The towel is made from a mixture of wool and linen.
Stockholm, 2024 © 2024 Felicia Berlin 2024 Felicia Berlin
Water glass with motif
KALLES x Designtorget
KALLES X Designtorget’s new drinking glass is available with two different motifs, either with a caviar tube or with a kalasfin Kalle.
Stockholm, 2024 © 2024 Felicia Berlin 2024 Felicia Berlin
Glasses worthy of a three-star Michelin restaurant!
Cloth bag with caviar motif
KALLES x Designtorget
A cloth bag is always good to have! For the Kalle Kaviar lover, there is now a fabric bag in 100 percent cotton with a caviar motif.
Stockholm, 2024 © 2024 Felicia Berlin 2024 Felicia Berlin
S Kaviar was founded in 1953 and has since become a staple in Swedish households. Known for its signature tube packaging and delicious taste, Kalle’s Kaviar has built a legacy around quality and enjoyment. The collaboration with Designtorget showcases the brand’s innovative approach to celebrating its history while appealing to modern aesthetic sensibilities.
Here is a comprehensive and SEO-optimized article on the topic of Kalle’s Kaviar’s 70th anniversary and its collaboration with Designtorget on an interior design collection:
Kalle’s Kaviar Celebrates 70 Years with a Festive Interior Design Collection
Kalle’s Kaviar, the iconic Swedish caviar brand, is marking a significant milestone - 70 years of bringing joy to breakfast tables across Sweden. To commemorate this occasion, Kalle’s Kaviar has teamed up with Designtorget, a renowned Swedish design brand, to launch a limited-edition interior design collection that reflects the playful spirit of the beloved caviar brand.
A Brief History of Kalle’s Kaviar
For those who may not know, Kalle
