Kalle’s Kaviar has been on Swedish breakfast tables since 1954 and now the iconic tube caviar turns 70 years old. In connection with the anniversary, Kalles Kaviar is releasing an interior design collection in collaboration with Designtorget – and we have checked out the news!
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ELLE at home with #2 – Rami Hanna and Julian Hernandez
After commercial: ELLE at home with #2 – Rami Hanna and Julian Hernandez
Few could have guessed what success story awaited when factory manager Gunnar Stensby presented smoked caviar at Abbas’ headquarters in the early 1950s. But even though he was met with doubt, the success quickly became a fact and today a tube of Kalle’s Kaviar gets a new home every three seconds, which means that we eat about ten million tubes of caviar a year.
Kalles Kaviar is now celebrating 70 years and in connection with the anniversary they are releasing a collection in collaboration with Designtorget, which should reflect the brand’s playful spirit and not least the packaging’s iconic design. As you know, Kalle’s Kaviar is characterized by the blue and yellow tube, decorated with the then 6-year-old Kalle, whose real name is Carl Ameln and is the son of the then Abba manager.
Swedish pattern and craft tradition meets contemporary trends!
Here is the news from Designtorget x Kalles Kaviar
Table of Contents
- 1 Here is the news from Designtorget x Kalles Kaviar
- 2 Blue vase
- 3 Playful mug
- 4 Light blue coaster
- 5 Patterned tray
- 6 Checkered kitchen towel
- 7 Water glass with motif
- 8 Cloth bag with caviar motif
- 9 What special features are included in the limited edition Kalles Kaviar interior design collection?
- 10 – What are the standout pieces in the Kalle’s Kaviar x Designtorget limited edition interior design collection?
Table of Contents
- 1 Here is the news from Designtorget x Kalles Kaviar
- 2 Blue vase
- 3 Playful mug
- 4 Light blue coaster
- 5 Patterned tray
- 6 Checkered kitchen towel
- 7 Water glass with motif
- 8 Cloth bag with caviar motif
- 9 What special features are included in the limited edition Kalles Kaviar interior design collection?
KALLES x Designtorget consists of interior details in the classic color combination as well as some products with party motifs. In the collection you will find, for example, the Kalles Kaviar-blue vase Curvase with a shape that brings to mind a tube of slightly squeezed caviar, as well as the festive mugs Squeeze, which are inspired by the swirling movement of tube caviar.
The collection is launched on September 17.
Blue vase
KALLES x Designtorget
Tall vase in blue, which is suitable for cut flowers, for example. The vase is handmade in stoneware by the ceramist Eva Gassner-Jenckelmann.
Stockholm, 2024 © 2024 Felicia Berlin 2024 Felicia Berlin
Playful mug
KALLES x Designtorget
Ceramicist Eva is also behind the Kalles Kaviar mugs in yellow and blue. “Born and raised with a tube of Kalles always close at hand, I wanted to bring out both recognition and nostalgia while it would be a tribute to the everyday,” she says.
Stockholm, 2024 © 2024 Felicia Berlin 2024 Felicia Berlin
Light blue coaster
KALLES x Designtorget
These playful coasters have motifs that should reflect a classic breakfast with Kalle’s Kaviar – with both sandwich, boiled egg and coffee.
Stockholm, 2024 © 2024 Felicia Berlin 2024 Felicia Berlin
Patterned tray
KALLES x Designtorget
Even the new tray from the collection has a breakfast motif – and why not use the tray for that very purpose?
Stockholm, 2024 © 2024 Felicia Berlin 2024 Felicia Berlin
Checkered kitchen towel
KALLES x Designtorget
The breakfast theme can also be found on the new checkered kitchen towel. The towel is made from a mixture of wool and linen.
Stockholm, 2024 © 2024 Felicia Berlin 2024 Felicia Berlin
Water glass with motif
KALLES x Designtorget
KALLES X Designtorget’s new drinking glass is available with two different motifs, either with a caviar tube or with a kalasfin Kalle.
Stockholm, 2024 © 2024 Felicia Berlin 2024 Felicia Berlin
Glasses worthy of a three-star Michelin restaurant!
Cloth bag with caviar motif
KALLES x Designtorget
A cloth bag is always good to have! For the Kalle Kaviar lover, there is now a fabric bag in 100 percent cotton with a caviar motif.
Stockholm, 2024 © 2024 Felicia Berlin 2024 Felicia Berlin
What special features are included in the limited edition Kalles Kaviar interior design collection?
Kalles Kaviar Celebrates 70 Years with a Limited Edition Interior Design Collection
Since 1954, Kalles Kaviar has been a staple on Swedish breakfast tables, and now the iconic tube caviar is turning 70 years old. To mark this remarkable milestone, Kalles Kaviar has collaborated with Designtorget to release a limited edition interior design collection that pays tribute to the brand’s playful spirit and iconic packaging.
A Brief History of Kalles Kaviar
Few could have predicted the success that awaited when factory manager Gunnar Stensby introduced smoked caviar at Abba’s headquarters in the early 1950s. Despite initial doubts, the product quickly became a hit, and today, a tube of Kalle’s Kaviar
– What are the standout pieces in the Kalle’s Kaviar x Designtorget limited edition interior design collection?
Kalle’s Kaviar Celebrates 70 Years: Iconic Tube Caviar Turns 70 and Releases Limited Edition Interior Design Collection
Kalle’s Kaviar: A Swedish Breakfast Staple
Kalle’s Kaviar has been a staple on Swedish breakfast tables since 1954, and now the iconic tube caviar is celebrating its 70th anniversary. From its humble beginnings as a smoked caviar product presented by factory manager Gunnar Stensby at Abbas’ headquarters in the early 1950s, Kalle’s Kaviar has become a beloved brand, with a tube being sold every three seconds. That’s approximately 10 million tubes of caviar consumed annually!
The Iconic Blue and Yellow Tube
The brand’s playful spirit and iconic packaging, featuring a blue and yellow tube adorned with the image of a 6-year-old Kalle (Carl Ameln, son of the then Abba manager), have become synonymous with Swedish cuisine. To commemorate this milestone, Kalle’s Kaviar is collaborating with Designtorget to release a limited edition interior design collection.
Kalle’s Kaviar x Designtorget: A Playful Collection
This new collection combines Swedish pattern and craft tradition with contemporary trends. The result is a vibrant and playful collection that celebrates the brand’s iconic design. The range includes interior details in the classic blue and yellow color combination, as well as products featuring party motifs. Some of the standout pieces include:
Blue Vase Curvase: A stunning handmade stoneware vase in blue, reminiscent of a squeezed tube of caviar.
Playful Mug Squeeze: Festive mugs inspired by the swirling movement of tube caviar.
Light Blue Coaster: A set of coasters featuring the iconic blue and yellow color combination.
Patterned Tray: A stylish tray with a playful pattern inspired by the brand’s packaging.
Checkered Kitchen Towel: A vibrant kitchen towel featuring a classic checkered design.
Water Glass with Motif: A beautiful water glass adorned with a motif inspired by the brand’s iconic design.
* Cloth Bag with Caviar Motif: A reusable cloth bag featuring a fun caviar motif.
Limited Edition Collection
The Kalle’s Kaviar x Designtorget collection launches on September 17 and promises to be a must-have for fans of the brand and design enthusiasts alike. Each piece in the collection is a unique tribute to the brand’s playful spirit and iconic design.
What’s Special About This Collection?
This limited edition collection is a celebration of Kalle’s Kaviar’s 70-year history and its impact on Swedish cuisine. The collaboration with Designtorget brings together the best of Swedish design and tradition, creating a unique and playful collection that is sure to delight.
Get ready to add a touch of Swedish flair to your home with the Kalle’s Kaviar x Desig
