Jung Yong-jin, who posted another OO post in one day… Spread of Shinsegae and Starbucks boycott

◀ anchor ▶

Articles posted by Shinsegae Group Vice Chairman Jung Yong-jin on social media are becoming controversial every day.

Yesterday, I announced that I would refrain from posting, but I posted it again a day later.

Boycotts against Shinsegae, E-Mart, and Starbucks are spreading on the Internet.

Reporter Im Kyung-ah on the sidewalk.

◀ Report ▶

9 am today.

Shinsegae Vice Chairman Jung Yong-jin also posted on Instagram.

We shared an article about North Korea’s missile launch at dawn, and left two circles together.

The person who first sparked the controversy of ‘destruction’ that spread to the political arena.

I said I wouldn’t comment on it any more, but I posted it again one day later.

The post was deleted after two hours.

Vice Chairman Chung’s actions have been controversial throughout last year.

Even before the ‘destroying’ controversy, there were also food reviews saying ‘I’m sorry, thank you’, and there was also a controversy about sniping Lotte Group, a competitor.

I also watched the musical ‘Park Jeong-hee’ made by the far-right YouTube channel Garosero Research Institute.

A boycott of the Shinsegae Group is spreading on social media.

Shinsegae, Ssuk.com, and E-Mart, as well as Starbucks coffee, which accounted for more than half of Shinsegae’s operating profit, were the target of boycotts.

Shinsegae shares fell nearly 7% yesterday and rebounded slightly today, but concerns over owner risk have grown.

[최영준/연세대 행정학과 교수]

“Not only shareholders, but also those working here and subcontractors, Shinsegae’s influence is quite large, and I say ‘I’m talking about what I want to say’, but as a result, it’s a social risk. It goes beyond the corporate risk.”

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Vice Chairman Jung Yong-jin left the image of ‘Boycott Jung Yong-jin’ created after the Japanese boycott poster without deleting it.

Shinsegae explained, “It’s a kind of ‘self-disse’ to strongly express the meaning that I will never use demigod again.”

This is Lim Kyung-ah from MBC News.

Video Editing: Song Ji-won

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