Juliana Awada’s management of Fátima Flórez’s styling as “first lady”

2023-12-06 20:27:00

“It’s the economy, stupid” is a phrase that was twenty-one years old but in the Argentine situation it regained validity. It is the biggest challenge that Javier Milei has as president even though his economic campaign speech has changed two weeks following his victory in the runoff election. But before that great challenge that officially begins on Monday, December 11, there are others that, although they seem frivolous – and at one point they are – will also leave one of the images of what will be Mileinism? That is, the aesthetics that Javier Milei will show to the world upon his inauguration as president of Argentina.

“I am going to accompany the President without abandoning my career,” said Fátima Flórez.

In this aesthetic challenge, Javier Milei’s styling will surely not present any surprises. Perhaps the care of his hair will require particular assistance given that due to the sum of protocol obligations, it may undergo modifications that, if they occur in a striking way, will instantly become memes.

(From left to right) Vicky Miranda, Fátima Flórez, Juliana Awada.

Yes, it will be Fátima Flórez who faces a greater challenge, a scrutiny very different from any she has had on any stage. That concern was expressed by Fátima herself to Juliana Awada at the dinner that both shared with Javier Milei and Mauricio Macri, in the house that the latter rents in Acassuso. If there is a person who knows regarding protocol styling, it is Juliana Awada and also regarding the media pressure that this generates when, although the important character is “the president”, the cameras focus on the woman who accompanies him. Awada promised to help her and suggested her friend Vicky Miranda for that mission.

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Vicky Mranda and her husband Santiago Born.

Vicky Miranda is a fashion consultant who, for example, was responsible for Tini Stoessel’s styling. She and she also have other famous clients. Personally, she is married to Santiago Born, a businessman with a famous surname as well. She is racing once morest the clock to get designers to prepare in record time the different equipment that Fátima Flórez will have to use in each act on December 10 where she is included. And the biggest challenge for Vicky Miranda – and for the designer who is chosen – is the dress that Fátima will wear in the event that closes the day of the presidential inauguration: the gala function at the Teatro Colón.

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