2023-12-18 20:29:11
It is not common for a foreign minister to choose, as an end note to an official visit, to share a Spotify playlist. At least, not in the current times. Yet this is what José Manuel Albares did following a three-day journey which took him to Rabat, Nouakchott and Dakar. Its playlist, comprising 15 tracks, is made up of a third of Moroccan artists, with names such as Hatim Ammor, Asma Lmnawar and ElGrandeToto.
Barack Obama established the tradition of sharing his musical and literary tastes. A communications strategy from a political leader who seeks to maintain his reputation as a cool, connected, cultured president who has flow.
This Saturday, December 16, returning from Senegal where he closed an official trip, started by Morocco then Mauritania, the Spanish Minister of Foreign Affairs, José Manuel Albares, shared on his X account (Ex-Twitter), a playlist musical that he created on his personal account on the Spotify platform.
This playlist is the result of the music he brought back from his trip, inviting the exchange of musical recommendations.
«Music and culture are a bridge between cultures and promote the development of our societies. I share with you the music that I brought back from my trip to Morocco, Senegal and Mauritania. I would love to hear your recommendations.” he wrote.
Music and culture are a bridge between cultures and promote the development of our societies.
I share with you the music that I have brought from my trip to Morocco, Senegal and Mauritania. I would love to hear your recommendations.https://t.co/it9x9gjzAx
— José Manuel Albares (@jmalbares) December 16, 2023
Cool attitude and satisfied
Was this act of communication by José Manuel Albares calculated or premeditated? Probably not. It is more akin to a positive state of mind of the Spanish diplomat following the success of his mission in countries that have become a strategic and vital priority for his government.
By sharing his music list, Albares might seek to promote cultural diplomacy. Music is a universal language that transcends borders and cultural barriers, and by selecting artists from various countries and genres, it might seek to strengthen cross-cultural ties.
Music has this magical power to cement bridges between cultures and soften international relations, made primarily of interests and power struggles.
As head of diplomacy, Albares is an influential figure. By sharing a list that includes artists from southern countries, he shows an open-mindedness and connection with the countries he had just visited, which can be perceived positively by a young and global audience.
Popular culture is an important aspect of soft power, a form of non-coercive power that influences through cultural attraction. By highlighting certain artists or genres, Albares might help shape cultural perceptions and preferences.
It’s also possible that this action might simply be a way for him to share his personal tastes and stay connected with the public in a more informal way.
Albares Spotify Playlist Analysis
The Spotify playlist composed by the current Spanish Minister of Foreign Affairs features an eclectic collection of songs, spanning various genres and musical eras. The songs vary in popularity, rhythm (BPM), and genres, offering a rich overview of the music of Morocco, Mauritania, and Senagal. They are above all positive, energizing and dancing.
Key points from the playlist:
- Popularity: Popularity scores vary, from moderate to high.
- BPM: The BPM (Beats Per Minute) of the songs varies from 87 to 196, indicating a mix of slow and fast tempos.
- Genres: Includes Arab pop, Moroccan pop, Afrobeat, and more, reflecting cultural diversity.
- Album Release Dates: The songs are from albums released between 1996 and 2022, showing a wide range of musical eras.
Percentage of nationalities of artists:
- Moroccan: 33.33%
- Senegalese: 20.00%
- Syria : 6.67%
- Franco-Israeli: 6.67%
- Nigerian: 6.67%
- Mauritanian: 13.33%
- Franco-Spanish: 6.67%
- Spanish: 6.67%
Featured songs from the playlist:
- “Alach Ya Lil” by Hatim Ammor: A popular Arabic pop song.
- “Youm Wara Youm” by Samira Said: Arabic pop song with a catchy rhythm.
- “Dée Moo Wóor” by Orchestra Baobab: A mix of Afrobeat and West African jazz.
Musical attributes:
- Danse: Most songs have high dance scores, indicating a playlist conducive to dancing.
- Energy: Variety in energy levels, with some songs being more dynamic.
- Acoustic: Diversity in the use of acoustic elements.
Albares Tour Details
The two-day visit to Morocco by José Manuel Albares was successfully concluded. Spain and Morocco reaffirmed their strong ties of friendship, neighborhood and cooperation.
During a meeting with representatives of Spanish and Moroccan companies and business associations, Albares highlighted the importance of bilateral economic relations, with trade exceeding 20 billion euros for the first time in 2022. A productive meeting also took place with his Moroccan colleague, Nasser Bourita, to discuss political, economic and cooperation relations, within the framework of the Spanish-Moroccan declaration.
The Head of Spanish Diplomacy expressed his gratitude to the Spanish cooperation workers in Morocco for their essential work, particularly in response to the emergency and reconstruction following the Al Haouz earthquake.
By visiting the Spanish College of Rabat, Albares highlighted the quality of Spanish public education in Morocco, strengthening human ties and mutual understanding across new generations. His meeting with the Moroccan Prime Minister, Aziz Akhannouch, focused on bilateral relations and cooperation between Spain and Morocco, highlighting the importance of these relations for Spain.
In Mauritania, the minister had a productive meeting with his counterpart, Mohamed Salem Ould Merzoug, where they reviewed bilateral relations between the two countries, including economic, cultural and cooperation aspects, as well as migration issues. Mauritania is considered a key partner of Spain in the region.
In Dakar, Albares visited the premises of AECID (Spanish Agency for International Development Cooperation) to greet the Spanish cooperation workers in Senegal, highlighting the crucial role of Spanish cooperation in bilateral relations. He praised their exceptional work, representative of the solidarity of Spanish society.
The minister also visited the forces of the Guardia Civil and the Spanish police deployed at the port of Dakar, highlighting the importance of collaboration and cooperation with Senegal in the field of migration, essential to save human lives. During a meeting with Senegalese President Macky Sall, discussions focused on bilateral relations and cooperation between Spain and Senegal, as well as the regional situation and multilateral issues. Senegal is a strategic partner for Spain in West Africa.
Continuing his official visit, Albares met with his Senegalese counterpart, Ismaila Fall, to discuss bilateral relations and cooperation, agreeing to deepen them further. A sports cooperation agreement was also signed.
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#Sing #dance #live #Peace #Le1
