Ions Ivethe designer of theiPhoneof the’iMacof the iPod and of theApple Watchdefinitely turn the page with Apple.
As the designer’s contract expired, it was not renewed by mutual agreement. Jony Ive thus ceases to work with the Cupertino company, following 30 years of collaboration.
The designer officially left Apple in 2019 to launch LoveFrom, his own design agency. But he signed a multi-year contract with the American giant, valued at more than 100 million dollars, according to the statements of New York Times journalists.
Jony Ive had joined the firm of Tim Cook in 1992. Five years later, the company was in a difficult situation and was looking to revive itself. Steve Jobs had asked Jony to prepare a design for him for the iMac: the result did not disappoint customers and sales started up once more.
Following this, Jony becomes one of the closest collaborators of the founder of Apple. In his biographer, Steve Jobs indicates that he ” is not just a designer ” and that'” He has the most operational power of anyone at Apple except me. ».
The contract signed with LoveFrom allowed the designer to work on future Apple projects, including the next augmented reality headset.
