2024-11-07 16:08:00
Authentic club, particularly identity-based, among the most popular in French football, the Racing Club de Lens is currently in the midst of a revival. In 2024-25, it will continue its structuring in terms of communication. Creative and editor at heart, the candidate will be responsible for creating content, feeding and animating the club’s various media. Racing in your blood and golden creativity? This position is for you!
Missions (non-exhaustive list)
– Agile production of video content (basic mastery of capture and editing), mainly produced on a smartphone, as well as photo shooting (shooting and retouching).
– Creation or publication of differentiating content on the club’s social networks, consistent with the editorial line and identity of Racing (Facebook, X, Instagram, TikTok, LinkedIn).
– Live coverage of matches of the professional team, the training center teams and the women’s team playing in the Second League.
– Production of “cold” content such as the writing of portraits, articles on the history of the club and articles aimed at promoting the club’s activities in the broad sense (ticketing, merchandising, sponsorship and CSR).
– Participation in the development of editorial planning and monthly reporting.
– Participation in global communication campaigns, including the writing of creative briefs.
Expected skills
– Eye-catching writing and impeccable spelling.
– Absolute mastery of social networks, combining creativity and organizational rigor.
– Commitment, motivation, reliability and flexibility; The employee must demonstrate discretion and share the solidarity values of Racing and the mining area.
– Comfort in teamwork, ability to be proactive and versatile.
– Mastery of the Adobe suite and photo and video shooting techniques (notably Photoshop and Lightroom).
– Good knowledge of French men’s and women’s football.
Terms
Position to be filled on a fixed-term contract, from December 1, 2024 until September 1, 2025.
Place of work: Gaillette Technical Center in Avion.
Please send your application (CV and letter) today, mentioning the subject “Community Manager” by email to emploi@rclens.fr.
1731374497
#Job #Offer #Community #Manager #Lens
**Interview with Marie Dupont, Head of Communications at Racing Club de Lens**
**Editor:** Thank you for joining us today, Marie. Racing Club de Lens is known for its rich history and passionate fan base. Can you tell us how the club is evolving its communication strategy in the 2024-25 season?
**Marie Dupont:** Thank you for having me! Indeed, Racing Club de Lens has a loyal following, and we want to ensure that our communication reflects that. This season, we’re focusing on creating engaging and authentic content across all our platforms. Our goal is to resonate with our fans and make them feel even more connected to the club.
**Editor:** You mentioned the importance of social media. What kind of content can fans expect from the club’s channels?
**Marie Dupont:** We aim to produce a variety of content that tells the story of our players, coaches, and the club itself. This includes live match coverage, behind-the-scenes footage, and engaging video content filmed on smartphones for that authentic feel. Additionally, we’ll share historic articles and features that celebrate the club’s legacy and achievements.
**Editor:** That sounds exciting! How will you ensure that this content aligns with the club’s identity?
**Marie Dupont:** Our editorial line is rooted in the values and culture of Racing Club de Lens. Each piece of content will be crafted around our identity—it’s not just about promoting our matches or merchandise; it’s about sharing our story and connecting with our community. We want our content to reflect the passion and dedication that defines our fans.
**Editor:** You’re also looking for someone to join your team. What qualities are you seeking in this new creative role?
**Marie Dupont:** We’re looking for someone who is not only skilled in content creation but also shares our passion for the club. They should have a good grasp of the digital landscape, be comfortable producing content quickly, and be adaptable to new trends. Creativity and a strong connection to Racing is a must!
**Editor:** As the club continues to grow, how do you see the role of communication evolving?
**Marie Dupont:** Communication will always be vital in building and maintaining our relationship with fans. As the digital landscape evolves, we’ll need to continuously adapt our strategies, perhaps integrating more interactive content or fan engagement initiatives. Ultimately, it’s about fostering a true sense of community and pride around Racing Club de Lens.
**Editor:** Thank you for sharing your insights, Marie. We look forward to seeing the innovative content from Racing Club de Lens this season!
**Marie Dupont:** Thank you! We’re excited to share our journey with everyone and can’t wait for the fans to experience the content we have planned.
