Films address the launch promotion “Twice the memory for the same price” and the services offered in Samsung’s physical stores
Samsung announces the “Twice the memory for the same price” campaign. Starring João Vicente Castro, the activation promotes the launch of the Galaxy S23 5G* line, in addition to the benefits of Samsung’s Brandshops.
In the 30- and 60-second films, made in partnership with Cheil Brasil, João Vicente presents a Samsung store, extolling all the benefits that the place offers to people. In addition, the actor also highlights features of the Galaxy S23 5G, such as the 200 MP lens of the Galaxy S23 Ultra 5G, and the improved Nightography present in the entire S23 5G line, which now takes high quality photos and videos in a wide variety of illuminations1 also by the front camera.
Among the advantages that people find in Samsung stores is the personalized service. In it, a Samsung consultant clarifies all doubts, can help transfer data between devices, as well as choose the best device for each user profile. Also in physical stores, people can experience the integration between Galaxy Ecosystem devices, strategically exposed so that the connectivity of this feature is experienced in the best way.
The campaign also explores some exclusive benefits, such as Troca Smart, Samsung’s trade-in program. The service evaluates the product used, which can be a smartphone, tablet or smartwatch and, using the Trocafone table as a basis2defines an amount as a discount or an amount to be paid to the customer when purchasing a new device.
“The campaign, in addition to highlighting the specifications of our new Galaxy S23 5G line and the special launch conditions, is an invitation for people to get to know the nearest Samsung store and all the benefits we offer there”, explains Vanessa Coutinho, Director of Sales for the area of mobile devices at Samsung Brazil.
Launch promotion of the Galaxy S23 5G line
The “Twice the memory for the same price” campaign celebrates the launch of the S23 5G line in Brazil, which, in addition to the upgrade, also offers a Galaxy Ecosystem wireless headset.
It works as follows: who buys a Galaxy S23 5G 128GB3 will receive an upgrade to the 256GB Galaxy S23 5G model and a Galaxy Buds2. Anyone who buys a 256GB Galaxy S23+ 5G will receive3 an upgrade to the 512GB Galaxy S23+ 5G model and a Galaxy Buds2 Pro.
The launch bundle is also valid for the Galaxy S23 Ultra 5G. That is, whoever buys a 256GB Galaxy S23 Ultra 5G will receive3 an upgrade to the 512GB Galaxy S23 Ultra 5G model and a Galaxy Buds2 Pro.
This promotion is valid for purchases made until March 5th, and the redemption of the Ecossistema Galaxy wireless headset must be made through the Samsung For You website (until March 24th, 2023.
DATASHEET
Agency: Cheil Brazil
Client: Samsung
Campaign: Launch Galaxy S23 5G
Geral Manager: Tatiana Pacheco
ECD / Executive Creative Director: Felipe Andrade
Creative Director: This is Bastos
Art Director: André Lopes and Thiago Massaki
Copywritter: Rodolfo Junior
Planning: Ira Finkelstein
Service: Vitória Araújo and Claudia Razzé
Project Manager: Alex Noble
Media: Toco Monteleone, Felipe Paloschi, Camila Cruz and Katia Badamo Roverelli
Customer Approval: Bruna Morais da Silva and Cristine Gomes Henriques
Film Producer: Three Little Birds
List: Joao Vicente Castro
Director: Lívia Miglioli
Assistant steering: Danilo Andrade
Executive Producers: Luisa Lagden and Gustavo Godoy
Producer Service: Gustavo Godoy
Director of photography: Raphael Giacondino
Production Coordination: Louise Lagden
Producer: Enzo Manecolo
Costume: Roberta Tozato
Assembler: Lívia Miglioli
