Jeep Unveils Seven Custom Concepts at Easter Jeep Safari 2025, Celebrates Off-Road Heritage
Moab, Utah – Jeep and Mopar’s Jeep Performance parts (JPP) showcased seven new concept vehicles at the 59th annual Easter Jeep Safari, reaffirming the brand’s commitment to off-road innovation and community engagement.
The Easter Jeep Safari, held annually in Moab, Utah, is a pilgrimage for off-road enthusiasts and Jeep aficionados. From April 12th to 20th, 2025, the event served as the perfect stage for jeep to unveil its latest concept vehicles and celebrate its rich heritage. This year’s safari not only showcased cutting-edge designs and performance parts but also highlighted Jeep’s dedication to environmental stewardship and community involvement.
The seven custom-built concept vehicles pay homage to the Jeep brand’s roots while pushing the boundaries of off-road capability. These concepts, developed by Jeep’s design team and JPP, offer a glimpse into the future of off-roading and demonstrate the versatility of the Jeep platform. For U.S. consumers,this translates to a continued expectation of innovation and performance from the brand,with potential trickle-down effects on future production models and aftermarket accessories.
“The Easter Jeep Safari was from Jeep®-owners for Jeep®-owner launched, and this incredible event has contributed to the growth of 4×4 off-road vehicles from the Jeep brand® to steer over the years, while they are primarily with the community and the thousands of Jeep®-sthusiasten connects that come together every year.”
Bob Broderdorf, CEO of the Jeep brand®.
Broderdorf further emphasized the importance of Moab to the Jeep brand, stating, “Moab is our second home and a playground that only with a jeep® can be explored correctly. The tailor -made jeep®– And JPP concepts that we present this year,together with unique experiences,will once again be the unsurpassed off-road riot of the Jeep brand® Demonstrate and underline what it means to have a jeep® to drive.”
This sentiment resonates strongly with American Jeep owners, who often view their vehicles as not just transportation but as tools for adventure and exploration. the Easter Jeep Safari serves as a focal point for this community,fostering a sense of camaraderie and shared passion for off-roading.
New Jeep Badge of Honour Trails
Adding to the excitement, jeep announced 10 new Jeep® Badge of Honor Trails across the country, including three in Moab, timed perfectly for the Easter Jeep Safari. This initiative allows Jeep owners to earn recognition for conquering challenging trails,further enhancing the brand’s appeal to adventure-seeking drivers.
Concept Vehicle Highlights
The concept vehicles showcased at the 2025 Easter Jeep Safari represent a diverse range of styles and capabilities. Here’s a closer look at some of the highlights:
- Jeep® Convoy concept: A militarily inspired Gladiator,designed for timeless functionality and rugged aesthetics. This concept appeals to those seeking a robust and capable work vehicle with a classic design.
- Jeep® Bug Out 4xe Concept: An extended Wrangler featuring carbon fiber construction, blending ultralight camping with overlanding for self-sufficient adventures. This concept caters to the growing overlanding trend in the U.S., where enthusiasts seek remote and off-grid experiences.
- Jeep® Rewind Concept: A nostalgic Wrangler evoking the vibrant colors and styles of a bygone era. this concept taps into the retro trend, appealing to those seeking a vehicle with a unique and eye-catching design.
- Jeep® Wrangler 4xe Blueprint Concept: A rolling catalog showcasing nearly 40 factory-tested and supported components. This concept provides a practical demonstration of the various customization options available to Jeep owners.
- Jeep® Wrangler 4xe Sunchaser Concept: An adventure-ready vehicle equipped for a full day of outdoor activities.This concept caters to the active lifestyle of many Americans, providing a versatile platform for various recreational pursuits.
- jeep® Gladiator high Top Honcho Concept: Inspired by the popular trucks of the mid-1970s, this concept revives a classic design with modern features. This concept appeals to those seeking a retro-inspired truck with a blend of vintage and contemporary styling.
- Jeep® J6 Honcho Concept: Combining the classic Honcho theme with concept and series parts from JPP and Mopar accessories. This concept showcases the potential for customization and personalization using readily available parts.
These concept vehicles demonstrate Jeep’s commitment to innovation and its willingness to explore new design directions. While not all of these concepts will make it to production, they provide valuable insights into the brand’s future plans and potential product offerings.
Jeep’s Commitment to Sustainability and Trail Preservation
Beyond the excitement of the concept vehicles, Jeep also emphasized its commitment to environmental stewardship. As part of this commitment, Jeep employees, along with JPP, Red Rock 4-Wheelers, and the Bureau of Land management, collaborated to clean and maintain local hiking trails in moab. This effort includes removing debris, repairing rock walls and fences, and restoring areas along the trails.
this initiative underscores Jeep’s understanding of the importance of preserving the natural surroundings for future generations of off-road enthusiasts. It also aligns with the growing consumer demand for sustainable practices and responsible corporate citizenship.
Darren Bradshaw, Senior Vice President, Stellantis Parts and Services – North America, highlighted the rigorous testing of Jeep Performance Parts stating: “The demanding off-road routes and the area in Moab offer us the perfect place to the latest selection of authentic, quality-tested jeep® To present performance parts from Mopar. In contrast to other aftermarket offers, our factory jeep are® Performance parts specially designed for exact fit, shape and function and enable our jeep®-Owners to further improve their vehicles.”
The Economic Impact of Jeep and Off-Roading
The Easter Jeep Safari and the broader off-roading community have a significant economic impact, particularly in areas like Moab, Utah. The event attracts thousands of visitors each year, generating revenue for local businesses such as hotels, restaurants, and tour operators. Furthermore, the sale of Jeep vehicles and aftermarket parts contributes significantly to the automotive industry.
According to a report by the Specialty Equipment Market Association (SEMA), the automotive specialty equipment market, which includes off-road products, is a multi-billion dollar industry in the U.S. This highlights the economic importance of the Jeep brand and the off-roading lifestyle.
Table: 2025 Easter Jeep Safari Concept Vehicles
| Concept Vehicle | Key Features | Target Audience |
|---|---|---|
| Jeep® Convoy Concept | Military-inspired design, rugged aesthetics | Practical users, classic design enthusiasts |
| Jeep® Bug Out 4xe Concept | Carbon fiber, Overlanding, self-sufficient | Overlanders, off-grid adventurers |
| Jeep® Rewind Concept | Retro styling, vibrant colors | Retro enthusiasts, unique design lovers |
| Jeep® Wrangler 4xe Blueprint Concept | Showcases 40+ factory-tested parts | Customizers, Jeep enthusiasts |
| Jeep® Wrangler 4xe Sunchaser Concept | Equipped for full day outdoor activities | Active lifestyle, adventure seekers |
| Jeep® Gladiator High Top Honcho Concept | Inspired by 1970s trucks | Retro truck enthusiasts |
| Jeep® J6 Honcho Concept | Combines Classic Honcho with JPP parts | customizers, Classic Jeep enthusiasts |
Video: Jeep at Easter Jeep Safari 2025
Watch coverage from the Easter Jeep Safari 2025:
