It is a fact. Jean-Claude Biver perfectly masters the art of getting people talking regarding him. As a skilled communicator as he is a brilliant watchmaker, he demonstrated this Friday morning once once more his ability to arouse curiosity. “I’m going to create my own brand” he launched on the airwaves of RTS in the show Médialogues, when he was invited to talk regarding a completely different subject. “The fact is that I am a watchmaking enthusiast,” he confirms to the Time. And can you retire a passion? One can withdraw from a function, from a trade, but the passion does not go out for all that. On the contrary, it has even more freedom to exercise. When you retire, the first month you breathe and enjoy visiting what you hadn’t had time to see before. But the desire to undertake itches quickly.