2023-08-05 11:17:29
JD.com’s self-operated offline stores will debut at the 2023 CIAC Exhibition Smart Life Experience Hall to create an integrated home appliance and home scene
2023-08-05 19:17:29 Source: Information shared by the financial sector to:
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On August 3, the 2023 China (Beijing) International Audiovisual Conference (hereinfollowing referred to as: CIAC) with the theme of “Smart Radio and Television Future Audiovisual” officially kicked off in Beijing. As a world-renowned audio-visual sign exhibition and a comprehensive event of the national audio-visual industry, this CIAC exhibition has attracted many well-known companies in the industry. JD.com’s self-operated offline store participated in and built the JD.com Smart Life Experience Hall with the theme of “Smart Life Club”. By integrating home appliances and home scenes, it provided visitors with a full range of smart technology experience and attracted many visitors. Come to see and experience.
JD.com’s self-operated offline stores gather trendy home appliances, home decoration, whole house customization, digital computers, mobile communications, trendy entertainment, sports and outdoor, gourmet catering, new energy vehicles and other JD.com business formats. It is not only a diversified sales channel for home appliances and household products , plays an important role in brand promotion and product display, and is a new landmark of urban science and technology that is deeply loved by consumers.
From August 3rd to August 6th, JD.com’s self-operated offline stores moved immersive shopping scenes into the CIAC exhibition site, creating three major sections of “home appliance display area, 3C technology display area, and brand promotion area”, covering VR glasses 24 categories of products, including PICO, Lenovo, Philips, Logitech, JBL and other domestic and foreign first-line brands, present 24 categories of products, such as PICO, Lenovo, Philips, Logitech, JBL, etc., presenting a smart life experience zone with the integration of home appliances and homes.
Among them, the family scene experience area is very popular among consumers who visit the exhibition on site. The venue displays different types of home environments such as living rooms, kitchens, and bedrooms. Visitors can personally experience the control and interaction of smart home systems, and feel the convenience and comfort brought by smart homes. In addition, the e-sports and campus scene experience area has also become a “must check-in place” of this exhibition. Many consumers participate in the interaction of e-sports games in the exhibition area, feel the ultimate game experience brought by new products, and satisfy the desire for new experiences. Individual needs.
At this exhibition, JD.com’s self-operated offline stores demonstrated advanced digital and intelligent infrastructure models. The stores broke through the traditional shopping guide sales model, using cloud shelves, interactive shelves, and electronic price tags for product sales, and through digital large screens Conduct store operation analysis and guidance to provide consumers with a smarter and more convenient shopping experience, while improving work efficiency and sales conversion with digital intelligence capabilities, and promoting the integration of online and offline development.
As a key module of JD Home Appliances in the omni-channel layout, self-operated formats such as JD Mall and super experience stores have been successively implemented in 7 cities including Xi’an, Hefei, Chongqing, Shenyang, Dongguan, Kunming, and Shijiazhuang. With the advantages of the enterprise’s “chain-network integration”, with the layout of “one city, one store”, we will speed up the preparation of Jingdong Mall in Ningbo, Wuhan, Changsha, Tianjin, Guangzhou and other cities, actively promote the high-quality development of the real economy, and contribute to the development of the local economy. Breathe new life into it.
Through this 2023 CIAC exhibition, JD.com Smart Life Experience Hall and its innovative business model have successfully “out of the circle”, attracting many audiences. In the future, JD.com’s self-operated offline stores will continue to optimize the shopping experience of consumers, so that more consumers can enjoy the convenience and fun brought by smart technology and immersive experience.
JD.com’s self-operated offline stores have also prepared a wealth of interactive activities for exhibitors, and there will be random surprises and benefits when visiting the exhibition on site. From now until August 6, interested consumers in Beijing will come to Etron International Convention and Exhibition Center to enjoy an audio-visual feast that combines smart technology and beautiful experience!
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