According to the Japanese media “Weekly Women’s PRIME”, Eiichi Yukawa, the former executive director of SEGA who broke with tradition and personally participated in product endorsement promotion as a senior executive of the company, has been inhaled last year (2021) due to inhalation. Pneumonia passed away at the age of 78.
“Hidekazu Yukawa” Hidekazu Yukawa
Yukawa Eiichi, known as “Yukawa Specialist”, is a Japanese entrepreneur. He joined CSK in 1968 and became a founding employee. After CSK acquired SEGA, he was transferred to SEGA’s executive director. His most well-known deed is that when SEGA launched its last home console “Dreamcast” in 1998, he used the image of “Yukawa Specialist” as the spokesperson and performed a series of performances by the well-known producer Yasuo Akimoto. Self-inflicted self-deprecating .
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At that time, Yukawa Eiichi actively participated in the promotion of Dreamcast in the image of “Yukawa Specialist”
In the same year, a Dreamcast host package with the theme of the advertisement screen starring “Yukawa Specialist” was launched.
After SEGA quit the home host business, Yukawa Eiichi moved to other subsidiaries of the CSK Group and served as the president and chairman of QUO Card and Business Extension. After retiring from CSK, he joined the company established by his former subordinate as the chairman.
According to Japanese media reports, Yukawa Eiichi built his own mansion in a residential area in Tokyo 14 years ago. I have been recuperating at home since my health deteriorated 5 years ago. He died of aspiration pneumonia in June last year at the age of 78. According to the wishes of the bereaved, the news of the death has not been made public nor notified to CSK.
