2023-06-23 09:17:12
Jun 23, 12:15 am
Japanese car brand Infiniti has changed its logo
The Japanese company Infiniti has begun a large-scale rebranding, which will change the design of car dealerships and the logo of the brand
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The Japanese company Infiniti has begun a large-scale rebranding and introduced a new logo, the company’s press service said.
The Infiniti logo has changed for the fourth time in the history of the brand. It still marks the road towards the horizon, but this time its lines have become thinner, and the spacing between the letters in the brand name has changed.
In addition, Infiniti announced the appearance of illuminated logos on their cars. The new emblem will be installed on all future models of the brand.
Also, the Japanese company will update the design of branded car dealerships. Their new look is inspired by Japanese design philosophy. One of the main innovations will be a special fragrance inside Infiniti showrooms, which is a mixture of cedar, cypress and citrus. According to the automaker, visitors should associate this smell with the Japanese brand.
Deliveries of new Infiniti cars to Russia ceased in March 2022, and the official exit from the Russian market took place in November of the same year. Crossovers and SUVs QX50, QX55 and QX80 were sold in Russia. The company also had plans to launch sales of the QX60 model.
Earlier, Autonews.ru reported that Russian owners of Infiniti stopped working mobile applications. Such services allow you to track the location of the car, remotely open it and start the engine.
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