Drinkable Mayonnaise? Japan’s Newest Beverage Is Polarizing Taste Buds
In a world of food trends, from pickle-flavored everything to rainbow sushi, one new beverage from Japan has the internet abuzz: Nomu Mayo.
A Different Kind of Chilled Drink
Yes, you read that right – mayonnaise, in its drinkable form. It might sound bizarre to those unfamiliar with Japan’s fondness for mayonnaise, which sees it happily incorporated into everything from sandwiches and pizzas to sushi and onigiri. But this takes things to a whole new level.
Released by the renowned Japanese convenience store chain Lawson, Nomu Mayo is described as a “chilled drink for mayo fanatics,” prompting much online debate. Is this a culinary genius or a recipe for disaster? The internet, as always, is divided.
Taste Test: Mayonnaise in Liquid Form
Priced at approximately €1.25 (¥198), the 200-milliliter concoction is a thick, white beverage that looks somewhat like a milkshake. The label lists ingredients like milk-based foods, mayonnaise-flavored seasoning, and processed whole eggs, leaving no doubt as to its primary flavor.
Initial reviews suggest a punch of, well, mayonnaise. Unsurprisingly. The verdict on this internet sensation, however, is far from unanimous.
Social media platforms are flooded with mixed reactions. One X user was torn:
“I can’t decide if this is genius or a crime against food. Maybe both?
“
Another lamented, “My taste buds are confused, but my curiosity is piqued. I need answers!” Somehow, this sentiment seems entirely appropriate for the occasion.
Some tried to find comparative analogs:
“Relax, it’s just savory eggnog,” one user offered optimistically.
Not quite convincing.
Ultimately, the question remains: are you intrigued enough to try it? Or are your taste buds begging for mercy? Only the brave (or perhaps the mayonnaise-obsessed) will find out.
Nomu Mayo, for all its controversy, serves as a tantalizing reminder that in the world of culinary creativity, the possibilities are truly endless – and not always palatable。
Does Anya Sharma believe that drinkable mayonnaise will become a lasting food trend?
## Drinkable Mayonnaise? Japan’s Newest Beverage Is Polarizing Taste Buds
**Host:** Welcome back to the show. Today we’re diving into the world of bizarre food trends with a product that’s causing quite a stir online: drinkable mayonnaise. Joining us today is food critic and author, Anya Sharma, to help us understand this curious concoction. Anya, thanks for being here.
**Anya Sharma:** Thanks for having me. It definitely is an unusual one, isn’t it?
**Host:** So, Nomu Mayo, launched by Lawson convenience stores in Japan. For our viewers who haven’t heard of it, can you describe what it is?
**Anya Sharma:** Basically, it’s exactly what it sounds like: mayonnaise, but in a ready-to-drink format. [[1](https://timesofindia.indiatimes.com/etimes/trending/unbelievably-bad-drinkable-mayonnaise-launched-in-japan-leaves-netizens-grossed-out/articleshow/115816122.cms)]
**Host:** Now, Japan is known for its adventurous culinary landscape, but even for them, this seems pretty out there. What’s the reaction been like?
**Anya Sharma:** It’s been mixed, to say the least. From what I’ve seen online, people are either intrigued and eager to try it, or utterly repulsed by the idea.
**Host:** I can understand both sides!
**Anya Sharma:**
The Times of India reported that social media reviews have mostly been negative, with many saying it tastes exactly like mayonnaise, which isn’t necessarily a good thing in a beverage. [[1](https://timesofindia.indiatimes.com/etimes/trending/unbelievably-bad-drinkable-mayonnaise-launched-in-japan-leaves-netizens-grossed-out/articleshow/115816122.cms)]
**Host:** So, would you say this is a passing fad, or could it be the next big thing?
**Anya Sharma:** It’s hard to say. Sometimes these unusual products take off and become cultural phenomena. But I personally wouldn’t bet on it. Would you try it?
**Host:** I think I’d have to pass on this one! Thanks for joining us, Anya, and shedding some light on this mayo madness.
**Anya Sharma:** My pleasure.
