Mayonnaise in a Bottle: Would You Drink It?
Some things just don’t belong together. The culinary world is full of flavor combinations that, when brought to light, elicit questions and raised eyebrows.
Think pineapple on pizza, ketchup and scrambled eggs, or beetroot in cake. Now add a new contender vying for the title of “most divisive food pairing:” bottled mayonnaise.
Yes, you read that right. Filled with whipped confusion and possibly a sprinkle of regret, Nomu Mayo has landed in Japan.
Sold by Lawson, a popular Japanese convenience store chain, this concoction seeks to answer the question no one was asking: what if we could drink mayonnaise?
Although mayonnaise holds a significant place in Japanese cuisine – finding its way into everything from sandwiches and pizzas to traditional dishes like sushi and onigiri – its liquid version is causing quite a stir.
“A chilled drink mayo fanatics have long been waiting for,” boasts the drink’s label, leaving one wondering how much anthropomorphized mayonnaise fandom resides in Japan.
Priced at ¥198 (approximately €1.25) for a 200-mililiter cup, Nomu Mayo is described as a thick, white beverage.
It lists ingredients that might make brave souls spit out their lunch: milk-based foods, mayonnaise-flavored seasoning, and processed whole eggs.
Currently available as a “test sale,” early online reviews suggest it tastes remarkably like… mayonnaise. Apart from that startling revelation, social media reactions are predictably all over the map.