2024-01-12 13:20:53
Mercedes-Benz started 2024 with an campaign worthy of a James Bond movie. Presented at the CES in Las Vegas, the spot titled “Defining Class since 1886,” takes a journey through the history of the star brand, with the intention of showing the great technological possibilities of its current range of electric EQs.
Mercedes-Benz Roger Federer Succession
Is a car defined solely by its ability to get from point A to point B? This is what Matthew Macfadyen, the renowned actor from the HBO series Succession – winner of the 2024 Golden Globes – denies, in the purest style of agent 007.
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In this task, he does not work alone but alongside the former Swiss tennis player and current Mercedes-Benz ambassador, Roger Federer, who acts as a kind of operator control, thus helping to show the technological potential of the German brand.
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