Jameel House of Traditional Arts seeks to preserve Egypt’s heritage with global support

Dubai: Italian-Moroccan model Malika El Moselhi starred in the latest campaign launched by French jewelry company Messika, dedicated to the brand’s new Egyptian-inspired show.

The new Akh-Ba-Ka collection, designed by Valery Mesika and inspired by ancient Egypt, is part of the brand’s new jewelry collection entitled “Beyond Light”.

In the campaign photos, the repairman shows a necklace made of white gold studded with 15 diamonds of 71 carats. This entire set consists of a pair of asymmetric earrings and an interchangeable ring that can be worn three different ways.

“I am proud to unveil the first piece from my new high jewelry collection, ‘Beyond Light’.

“Special to my heart, Ach-Ba-Ka, (masterpiece) collection, features a constellation of 15 exceptional diamonds carved from the same 110-carat rough stone. Many thanks to my brother @ilanmessika for giving me the opportunity to work with this unusual stone,” concludes the designer, referring to Ilan.

This is not the first time that the jewelry company pays tribute to the Middle East. In April, Mesika launched its first Ramadan campaign titled “To Goddess Mesika” in collaboration with six well-known creators from the region.

Emiri Award-winning director Abdullah Al Kaabi and Tunisian photographer Moaz Akour loaned the “Lalla Messika” campaign to the lens.

The campaign video stars Saudi actress Mila Al Zahrani, Emirati singer Almas, Bahraini journalist Nada Al Shaibani, Saudi chef Sama Jad, Qatari artist Alpton Al Janahi and Kuwaiti actress Amin Al Husseini, all sitting around a table and enjoying each other. other. A friend sleeps while being covered in closing jewelry in a clip.

As for the reformer, the model is no stranger to the spotlight. In addition to glorifying the runways of luxury fashion houses that most models mightn’t dream of – her portfolio includes, among others, Dior, Chanel, Valentino and Jacamos – the fashion star has also appeared in international campaigns such as Off-White, Calvin Klein and Levin.

Aside from being a fixture on the track, Al Moslihi has a few magazine publications under her belt, including Vogue, British Vogue Russia and Dazed magazine.

“An unapologetic TV junkie. General web evangelist. clerk. Friendly creator. solve problems.”

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