2023-05-12 21:47:04
Omar Flores | Diego YveyReading: 3 min.
The Government of Jalisco seeks potential European tourists, through an agreement with Sporting Gijón, where it becomes an official sponsor in exchange for $150,000
He Government of Jalisco signed a contract for 150 thousand dollars (around 2.7 million pesos) with sporting gijon of the Second Division of Spain, which is part of the group Orlegi Sportsin exchange of tourism promotionwhich helps promote the brand “Jalisco is Mexico” and “Guadalajara” throughout 2023 in the country that is part of the European Union.
“THE SECRETARY will grant the CLUB for the shares of tourism promotionpublicity and presence of The BRAND, object of this Agreement, the amount mentioned below”, reads the contract to which he had access ESPN. “The amount of USD 150,000.00 (one hundred and fifty thousand US dollars 00/100 foreign currency)”, this according to the fifth clause of the contract between the team of the silver division of Spain and the Secretary of Tourism of the State of Jalisco.
He sporting gijon is a club that plays in the Second Division of Spain and is part of Orlegi Sports since June 28, 2022, according to a statement from the club itself. For what happened to join the group that also considers Atlaswho plays the Clásico Tapatío in the Clausura 2023 league, and Santoswho qualified in position 13 of the table to the final phase.
He “tourism promotion agreement” It is valid until December 31, 2023 and a renegotiation was considered in the event that the Spanish club promoted to the First Division, something that this season is far from being fulfilled, due to the team’s sports results. The payment of around three million pesos is in exchange for promoting the name “Jalisco is Mexico” for five minutes on the electronic billboard that is set up at the team’s home games, also on the “semi-televisable” billboards, in the shorts and shirt of the uniform, in the mixed zones, in the interview tablets, among the members of the club, among other spaces.
The Ministry of Tourism was the agency in charge of signing the agreement, where it is stipulated that the payment must be made as a deadline of March 15 and whose exchange rate of the day meant the amount of 2.7 million pesos, which will allow him to show off as a sponsor official of the Spanish team, owned by Orlegi.
Also, in exchange for the $150,000, 10 jerseys per season will be delivered to the Jalisco government and 10 VIP experiences will be given to subscribers of the sporting gijonin addition to another 10 for fans of Atlas and Santos, who make the trip to the federative entity that pays for the promotion.
It is considered that through the big data of fans and subscribers of the Spanish club, the brand is promoted to find potential travelers and trigger tourism throughout the stadium. Jalisco.
At present, the sporting gijon March in the eighteenth position of the table, no longer with the possibility of fighting for promotion in the current season.
ESPN sought out the board of directors sporting gijon to know the scope and particularities of the contract signed with the Government of Jaliscobut no response was received.
A team from the second division of Spain will serve to promote Jalisco as a tourist destination in the rest of 2023.
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