Jabra helps organizations transform their offices into “digital workplaces” by launching intelligent video conferencing solutions powered by AI to enhance the meeting experience. This move addresses the growing trend of hybrid work, particularly popular among the new generation.
Jabra helps organizations transform their offices into “digital workplaces” by launching intelligent video conferencing solutions powered by AI to enhance the meeting experience. This move addresses the growing trend of hybrid work, particularly popular among the new generation.
Holger Reisinger, Jabra’s Senior Vice President of Enterprise Video Solutions, stated that “AI assistants have the potential to significantly improve productivity in hybrid work environments.”
Asia is a rapidly growing region with a large population of young professionals. Gen Z, the predominant working generation, enjoys meeting and is open to face-to-face interactions.
Jabra continues to transform the video conferencing market by embracing the hybrid work trend, focusing on offering intelligent AI-powered solutions. The “PanaCast” product family enhances the meeting experience, making it agile and fast, aligning with the digital workplace trend of the new generation.
Highlights like the “PanaCast 50 intelligent video bar” and “PanaCast 50 Video Bar System (VBS)”, a complete intelligent meeting room system, are both powered by AI and designed to deliver an exceptional meeting experience for businesses and young professionals. They boast excellent sound quality and offer flexibility for remote work.
Reisinger explained that the advent of AI has enhanced the efficiency of audio and video products and services, making Jabra stand out from its competitors. AI makes usage more natural, allowing all cameras to seamlessly detect 100% of images while significantly improving sound quality compared to before.
Looking ahead, Jabra will focus on developing video collaboration tools with AI features to meet the evolving needs of hybrid work environments. The company will continue to prioritize reliability and build comprehensive solutions that cater to the workforce, primarily through system integrators (SIs).
“Despite the economic challenges facing businesses, video conferencing remains a large market with ongoing investment. Jabra is confident in its continued success based on positive customer feedback and the expansion of video adoption and hybrid work, especially among the young generation who prefer remote work options.”
Sataporn Sampawapol, Jabra’s Country Manager for Thailand and Indochina, added that employees and businesses are increasingly valuing flexibility and work-life balance. This has contributed to the rise of hybrid work, which has gained popularity and adoption over the past two years.
In Thailand, Jabra’s marketing strategy leverages its reputation as a trusted European brand for both multinational and local companies. It targets the education, government, and state enterprise sectors. Marketing opportunities arise from existing customers seeking system upgrades and new customers setting up or relocating offices.
Jabra utilizes a network of agents and three major distributors: SIS Distribution, Ingram Micro, and RTB. Beyond hardware, the company provides software, solutions, and back-end management.
With products that cater to both audio and video needs for consumers and businesses, Jabra’s ASEAN market witnessed a growth of over 70% last year. This year, the market is expected to maintain strong performance. 
- Jabra’s first intelligent video conferencing system is certified for Microsoft Intelligent Speaker functionality, enabling the identification of speakers and their words in a meeting room.
- Speaker names can now be accurately identified in meeting notes, powering AI-driven tools such as Microsoft Teams’ Intelligent Meeting Recap and Copilot.
- The Intelligent Speaker function aims to improve transcription accuracy and provide more precise information for Intelligent Meeting Recap and Copilot.
- The 180° wide viewing angle ensures all meeting participants can be seen in high-quality video.
- Featuring the latest Multi-Stream Dynamic Composition, the system provides close-up views of all meeting attendees in the room.
Jabra PanaCast 50 Video Bar System (VBS)
- The Bring-Your-Own-Device (BYOD) mode simplifies meeting participation from various platforms via individual laptops using a simple USB connection.
- The Enhanced Noise Suppression feature intelligently separates speech from background noise, like typing or paper shuffling, delivering high-quality audio to remote participants.
- New features include Single-Stream Dynamic Composition and Teams Rooms functionality, displaying close-up views of the current speaker in a meeting room.
- Provides a panoramic 180-degree view of the conference room.
- The Multi-Stream Dynamic Composition feature for Zoom Rooms generates a real-time video stream of every meeting participant in the room.
- Supports up to 6 streams.
Jabra helps organizations transform their offices into “digital workplaces”, launching intelligent video conferencing solutions powered by AI to enhance the meeting experience, responding to the new generation’s hybrid work trend.
Jabra helps organizations transform their offices into “digital workplaces”, launching intelligent video conferencing solutions powered by AI to enhance the meeting experience, responding to the new generation’s hybrid work trend.
Holger Reisinger “AI assistants have the potential to significantly improve productivity in hybrid work environments,” said Jabra’s Senior Vice President of Enterprise Video Solutions.
Asia is a rising star region with high growth due to its large population of young professionals. It has also been found that Gen Z, which is the main group of the working generation, likes to meet and is open to face-to-face meetings.
For Jabra, it continues to transform the video conferencing market to embrace the trend of hybrid working by focusing on offering intelligent solutions powered by AI. The “PanaCast” product family helps enhance the intelligent meeting experience, making it agile and fast, responding to the digital workplace trend of the new generation.
Highlights such as “PanaCast 50 intelligent video bar” and “PanaCast 50 Video Bar System (VBS)” A complete intelligent meeting room system, both of which are powered by AI and designed to deliver an excellent meeting experience for organizations and young professionals. They have good sound quality and provide flexibility for remote working. 
He said that the advent of AI has improved the efficiency of products and services in both audio and video groups, which is important in differentiating them from competitors. Compared to before, AI makes the usage more natural. All cameras working together can detect 100% of the images seamlessly, while the sound quality is significantly better than before.
Going forward, Jabra will continue to focus on developing video collaboration tools, with AI features to meet the evolving needs of hybrid work environments, while building on its growth focus on reliability and, most importantly, developing comprehensive solutions that meet the needs of the workforce, primarily through system integrators (SIs).
“Amidst the market situation where every business is facing economic challenges, video conferencing is still a large market with continuous investment. Jabra is confident that it will continue to receive good feedback as in the past, where customers have continuously expanded their investment, both from the increased adoption of video and especially from the trend of hybrid working where people in the new generation want to work from anywhere.”
Sataporn Sampawapol, Country Manager for Thailand and Indochina, Jabra, added that employees and organizations are increasingly prioritizing flexibility and work-life balance, which has led to hybrid working becoming more popular and adopted over the past two years.
For the marketing approach in Thailand, it focuses on the strengths of being a European brand that is trusted by both multinational companies and companies in Thailand, targeting the education sector, government sector, and state enterprise sectors. The view is that the marketing opportunities come from both existing customers who want to invest in upgrading the system and new customers who have just built or moved offices.
In terms of distribution channels, it will be done through agents, with 3 main distributors: SIS Distribution, Ingram Micro, and RTB. In addition to selling hardware, it also provides software, solutions, and back-end management.
With products that support all groups, both audio and video, covering both consumers and businesses, last year the ASEAN market grew by more than 70% and this year is expected to do well as well.
- Jabra’s first intelligent video conferencing system certified for Microsoft Intelligent Speaker functionality can identify who is speaking and what they are saying in a meeting room.
- You can now accurately identify speaker names in meeting notes, powering AI-powered tools like Microsoft Teams’ Intelligent Meeting Recap and Copilot.
- The Intelligent Speaker function is designed to increase transcription accuracy and provide more accurate information for Intelligent Meeting Recap and Copilot.
- 180° wide viewing angle allows you to see all meeting participants in the room with high-quality video cameras.
- Comes with the latest feature Multi-Stream Dynamic Composition that provides a close-up view of meeting participants in the room.
Jabra PanaCast 50 Video Bar System (VBS)
- Bring-Your-Own-Device (BYOD) mode allows users to easily join meetings on different platforms via their own laptops by simply connecting a USB cable.
- The new Enhanced Noise Suppression feature intelligently separates speech from background noise, such as typing and paper, to deliver high-quality audio to remote meeting participants.
- New features include Single-Stream Dynamic Composition and Teams Rooms functionality that allows you to display a close-up view of the last speaker in a meeting room.
- Provides a 180-degree panoramic view of the conference room.
- Multi-Stream Dynamic Composition feature for Zoom Rooms creates a real-time video stream of each meeting participant in the room.
- Can support up to 6 streams
