Just coming from end his relationship with Kyrie Irving, Nike will soon have another star point guard to represent the swoosh. Grizzlies franchise player Ja Morant (23) should indeed be entitled to his first signature shoe very soon.
Having your own signature shoe is the mark of superstars. And there is no doubt that Ja Morant is now part of it, he who is regarding to have its own model according to information from Shams Charania of The Athletic. We had already had rumors last September but without the formalization that goes with it, it is now regarding to materialize when it had obviously been in the cards for several months.
Memphis Grizzlies All-NBA star Ja Morant is in line to receive a new signature shoe at Nike in the near future, industry sources tell @TheAthletic @Stadium. The parties have been working on this for several months. https://t.co/RzKf9JEIf1
— Shams Charania (@ShamsCharania) December 5, 2022
Ja Morant who obtains his signature shoe within the number one equipment supplier in the basketball universe and more particularly the NBA, we want to say that it is completely logical. For some like Kevin Durant (another Nike athlete), we are simply talking regarding the future face of the biggest basketball league in the world, of a phenomenon that mixes big offensive performances, highlights of madness and alpha personality. The kind of mix that represents enormous marketing potential for Nike, determined to ride the Morant wave for the big years ahead.
For Ja, under contract with Nike since he was drafted by the Grizzlies in 2019, this will obviously allow him to fill his bank account a little more following the huge contract extension ($ 194 million on five years) signed this summer, but Above all, it confirms the new dimension it has taken since last season when he established himself among the credible candidates for the title of MVP.
Ja Morant will now join LeBron James, Giannis Antetokounmpo, Kevin Durant and Paul George in the closed circle of players with a signature shoe at Nike. Not bad the VIP circle.
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Source texte : The Athletic
