Ja Morant and Nike unveiled the first pair of the Grizzlies point guard’s comma brand at Christmas. A new step in the 23-year-old’s rise, not only as an NBA player, but also in the media ecosystem surrounding the Big League.
It’s out ! After several weeks of waiting, Nike and Morant have therefore unveiled the Nike Ja 1, the pair signed by the former point guard of Murray State University. It was the player himself who made the new model official, in a short video published this Sunday on his social networks, where we can see his daughter giving him, as a Christmas present, a shoebox thus containing the famous pair.
The giftskii I’ve always dreamed of finally arrived. ????
Excited to share the #Me1dedicated to the 1 who inspires me the most. ????
let’ssss goooooo pic.twitter.com/bYqd7oQXGT
— Ja Morant (@JaMorant) December 25, 2022
The date being obviously well chosen, the player then showed up at the Christmas Day meeting opposing his Grizzlies to the Warriors with a pair, but of a different color.
Ja Morant arrived in a full Nike Ja signature sweat suit and a new Ja 1 colorway ???????? pic.twitter.com/cv2JGXB6eS
— Nick DePaula (@NickDePaula) December 25, 2022
A closer look at the Nike Ja 1 on-feet. @JaMorant ???? pic.twitter.com/MVYPo7Gfz7
— Complex Sneakers (@ComplexSneakers) December 26, 2022
While the hype for the leader, fueled as much by his spectacular style of play as by the exciting results of his team, has grown since his arrival in the League in 2019, this is a new step in the rise to prominence on the media scene of the so-called Temetrius Jamel Morant. While the number 12 flocked jersey of the Tennessee franchise was the best-selling during the 2021-22 fiscal year, the #2 pick from the 2019 Draft can now boast, like other big names of yesterday and today. today, to now have his signature shoe. One would almost be tempted to say that this distinction comes a little late, but this last point above all testifies to the crash with which Morant entered the landscape of the League, he who came out of a minor university and who, despite his obvious talent, was for example not as expected as the monster Zion Williamson in the same Draft promo.
The great success story of Ja Morant in the League continues. This time, it’s the signature shoe step that was taken by the All-Star. The first of a long list, no doubt.
Source image : @JaMorant / Nick DePaula / Complex sneakers
