J.Chicken RESTAURANT has just inaugurated its first three outlets in Indonesia. The locations are at Pantai Indah Kapuk (PIK), Pecenongan, and Cempaka Putih. Currently, the brand under JFood Group Indonesia has 6,000 outlets in more than 10 countries.
The restaurant offers whole fried chicken with a variety of sauces combined with a variety of sprinkles. The mainstay menu is crispy whole fried chicken.
Operating for 20 years, J.Chicken already has branches in various parts of the world such as America, Canada, England and East Asia. They have long looked at the potential of Southeast Asia. Unfortunately the Covid-19 pandemic made them hold back for three years.
“We are optimistic about the potential for development of the F&B business in Southeast Asia, especially Indonesia, so our founder came directly to see the market,” explained Jared Liu, Chief Financial Officer of Jfood Group Indonesia, in a written statement, Friday (19/4).
He believes J.Chicken can compete amidst the onslaught of competition in the fried chicken business in Indonesia. Therefore, the standards applied by this company are very strict. Fried chicken should have crispy skin on the outside with tender meat. They strictly control temperature settings, time in the frying process, and rely on professionals.
The company uses two special techniques to lock in moisture so the chicken skin stays crispy and the meat tastes juicy on the inside. Visitors can choose four variations of whole chicken with three choices of sauce and four choices of sprinkles.
Entering Indonesia, this pioneer of crispy whole fried chicken also carries a local and international menu strategy with a total of forty types of food and drinks that can be enjoyed. The fried rice menu with four flavor variations is one of the mainstay menus. Apart from that, there is a ramen menu which is prepared in various creations such as soup, fried and baked with cheese.
“We want to serve more customers in remote areas of Indonesia, even up to 3,000 outlets,” explained Jared. For this reason, J.Chicken has opened a partnership with various local partners to make this dream come true. (Z-2)
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