IWC & F1: Action-Packed Stunts

IWC and F1 Movie Actors Rev Up Excitement at Goodwood with live Stunt Demo

Published: October 26, 2024

By Archyde News

This article contains data about events held in April 2025, and collaborations between IWC and the upcoming Formula One movie.

The worlds of high-end horology and high-octane racing collided dramatically at the recent 82nd Members’ Meeting at Goodwood Motor Circuit in West Sussex, England.Luxury watchmaker IWC Schaffhausen, the Official Timing Partner of the Goodwood members’ Meeting, orchestrated a thrilling experience featuring stars from the upcoming Formula One movie. Actors Damson Idris (known for his role in “Snowfall”) and Kerry Condon (“The Banshees of Inisherin”) brought the cinematic world to life with a live stunt exhibition, offering attendees a tantalizing glimpse into the film’s action-packed sequences.This event underscored IWC’s deepening involvement in the world of Formula One and provided a unique opportunity to preview their latest Ingenieur timepiece.

IWC and some F1 movie actors at the Goodwood Members’ Meeting.

For American audiences familiar with the spectacle of events like the Indy 500 or the Rolex 24 at Daytona, the Goodwood Members’ Meeting provides a similar blend of historic racing and modern excitement. The addition of Hollywood flair and a live stunt demonstration elevates the event, attracting a broader audience and highlighting the intersection of luxury brands, motorsports, and entertainment.

The live stunt demonstration was a first for the storied, invitation-only motor racing event. It gave attendees a thrilling sneak peek of the meticulously choreographed car chase scenes expected in the big-budget Hollywood production. Visitors also got an exclusive look at one of the original race cars used during filming, showcased within the IWC garage area.

This event is not just about showcasing a movie; it represents a strategic alignment for IWC.The global appeal of Formula One, combined with the star power of Hollywood, provides a powerful platform for IWC to reach a wider consumer base, particularly in key markets like the United States, where interest in both luxury goods and motorsports is meaningful.

IWC’s Deep Dive into Formula One

IWC’s strategic moves in the world of Formula One extend beyond mere product placement. The brand actively collaborates with the F1 movie production team. This collaboration ensures the authenticity of the racing world is accurately represented and solidifies IWC’s presence within the Formula One paddock,both on and off the silver screen.

The commitment is evident in the details. Brad Pitt, who stars in the movie, sports an IWC watch specially designed for the film, echoing an original IWC timepiece worn by his character, Sonny Hayes. This subtle nod to horological heritage underscores IWC’s long-standing tradition of precision and craftsmanship.

Milan Preview: An Immersive Experience

Prior to the Goodwood event, IWC hosted a select group of international journalists in Milan, offering an immersive preview of their new Ingenieur timepiece, directly tied to the F1 movie. The experience provided a deeper understanding of the brand’s commitment to the racing narrative.

IWC preview, Milan

The Milan event wasn’t just a product launch; it was a carefully curated experience designed to transport attendees into the world of Formula One. Journalists were able to handle the new Ingenieur watch alongside props from the movie, including gloves, helmets, and driving gear worn by the film’s characters. This hands-on approach underscored IWC’s attention to detail and its dedication to creating a cohesive brand narrative.

The event went beyond a typical product demonstration, resembling a film set. While the new IWC Pilot’s Watches were also explored, the primary focus remained on highlighting the burgeoning relationship with Formula One.

Watches & Wonders Geneva: Unveiling the ingenieur Automatic 40

The culmination of IWC’s efforts was the official unveiling of the IWC Ingenieur Automatic 40 at Watches & Wonders Geneva. This striking new version of the classic Ingenieur features a distinctive green grid dial and is worn by Brad Pitt’s character in the film. The grid dial, drawing inspiration from the 1970s design codes of Gérald Genta, evokes the energy and precision of F1 racing, blending vintage aesthetics with modern design elements.

IWC Ingenieur Automatic 40

The Genta Legacy and the Ingenieur SL

At the 2025 Goodwood Members’ Meeting, IWC also premiered a short film about the Ingenieur SL, reference 1832, a stainless steel watch with an integrated bracelet designed by the legendary Gérald Genta. This highlights the past importance of the Ingenieur line and its connection to one of the moast influential watch designers of the 20th century.

The Ingenieur SL, with its integrated bracelet and distinctive design, represents a pivotal moment in watchmaking history. Genta’s innovative approach to design, characterized by clean lines and a focus on functionality, helped to define the aesthetic of luxury sports watches.

formula One Movie: More Than Just a Film

Directed by Joseph Kosinski, known for his work on “top Gun: Maverick,” the F1 movie aims to deliver an unprecedented level of authenticity to the racing genre. IWC’s complete involvement extends beyond product placement, fostering a close collaboration with the production team. This partnership solidifies the brand’s presence within the Formula One world, both on and off-screen, marking a significant step in IWC’s brand evolution.

How dose IWC ensure the authenticity of the racing world is reflected in the Formula One movie?

IWC & Formula One: A Deep dive with Fiona Sterling, IWC’s Head of Global Partnerships

Published: October 27, 2024

By Archyde News

Archyde News: Fiona, thanks for joining us. Let’s start with the Goodwood Members’ Meeting. How notable was the event for IWC in solidifying your connection with the F1 movie and the sport itself?

Fiona Sterling: Thank you for having me. The Goodwood Members’ Meeting was absolutely pivotal. It allowed us to bring the cinematic artistry of the Formula One movie to a live audience. Seeing Damson Idris and Kerry Condon deliver a live stunt demo, with a vintage race car used in the film, was a perfect encapsulation of how we’re blending the thrill of Hollywood with the intensity of Formula One and the precision of IWC watches.

The milan Preview & The Ingenieur

Archyde News: You hosted a preview in Milan. What was the primary goal of that event from IWC’s outlook,and how did it set the stage for the launch of the new Ingenieur Automatic 40?

Fiona Sterling: milan was about offering an immersive experience,bringing the world of the Formula One movie to life for media. Alex Reeds were able to interact with props from the movie, including driver’s gear, and even get up close with the new Ingenieur timepiece that is a central piece on the film. This gave us a chance to communicate the strong connection between the film, our brand, and Formula One’s vibrant world.

Collaboration and Authenticity

Archyde News: the article highlights a close collaboration with the F1 movie production team. Can you elaborate on what that entails beyond just product placement? How does IWC ensure the authenticity of the racing world is reflected?

Fiona Sterling: Our involvement goes far beyond a simple placement. We’ve collaborated closely with the film’s team, from providing expert advice on horological details to ensuring that the watches worn by the actors are genuinely fitting within the F1 paddock world. We are invested in ensuring the film delivers realism. It’s about making every detail, from the cars to the timepieces, resonate with authenticity. The watches worn by Brad Pitt’s character, Sonny Hayes, reflect the character’s persona.

A Look at the ingenieur Automatic 40

Archyde News: The Ingenieur Automatic 40, particularly the green grid dial version, seems to be a significant piece. What inspired its design, and how does it resonate with the formula One theme?

Fiona Sterling: The green grid dial design of the Ingenieur Automatic 40 is directly inspired by Gérald Genta’s 1970s design work, injecting vintage design codes with modern elements. The grid itself evokes the precision and energy of F1 racing. The choice of color, materials, everything, ties into the movie, the sport, and the spirit of innovation at IWC.

The Genta Legacy

Archyde News: The Goodwood event also featured a short film about the Ingenieur SL. Why was it critically important to highlight this particular model and its connection to Gérald Genta?

Fiona Sterling: The Ingenieur SL is a landmark watch. It perfectly embodies Genta’s vision and design which has inspired watchmakers to this day. The film helps us pay tribute to a designer who shaped how a lot of people think of luxury timepieces.It gives context to IWC’s heritage and why the Ingenieur line will continue to influence watch design.

Looking Ahead

Archyde News: The F1 movie, directed by Joseph Kosinski, promises a new level of authenticity. How does IWC see its brand evolving through this association, and what are your expectations?

Fiona Sterling: The partnership presents IWC a unique possibility to reach new audiences globally. we expect to see significant growth in markets like the United States, where there is growing interest in both motorsports and luxury goods. We hope to become synonymous with the worlds of racing and film together for a long time and we are well on our way to establishing an even stronger global presence.

Archyde News: fiona, thank you for your time and insights. It’s been a pleasure.

Fiona Sterling: The pleasure was all mine. Thank you for having me.

What are your thoughts about the collaboration between IWC and the Formula One movie? Share your comments below!