iTunes Movie Trailers will come to an end and now promotes content on Apple TV

2023-08-11 13:36:05

Some evidence strongly suggests that the Apple will discontinue your aplicativo iTunes Movie Trailers — which was never available on the Brazilian App Store, by the way.

According to pointed out by MacRumors, a new banner in the iOS app states that “the Apple TV app is the new home of iTunes Movie Trailers”. On tvOS, some users have reported seeing a new section of the Apple TV app called “Watch the Latest Trailers”, whose release shows the same iTunes Movie Trailers logo, but with the name “Movie & TV Trailers”.

As you can see on the App Store, iTunes Movie Trailers hasn’t been updated in five years. It was originally released in October 2011 and provides easy access to the library of movie trailers available on the iTunes Store. There is still the site iTunes Movie Trailerswhose design is notably quite dated and also bears the same banner the Apple TV app seen on iOS.

The discontinuation of the application is probably part of Apple’s strategy to gradually reduce the iTunes brand — a process that began in 2019 — and place all content related to series and movies under the roof of the Apple TV app, which not only integrates available productions on the iTunes Store, as well as Apple TV+ original content.

Apple TV
of Apple

Version 1.7.7 (790.5 KB)
Requires the iOS 10.2 or superior

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