Marina Calabró pointed against the phenomenon of Big Brother 2022 and explained why he thinks the business is not good for the industry current television.
“I think it’s not good for the industry because historically the balance between the leading channel and the second was 40 and 35 in a percentage of the global audience of open television”, he expressed in dialogue with Pronto Magazine.
Then, he explained: “The leader with 40 and the second with 35. Now you have a 60 to 22 and that disproportion has a commercial correlate. It is very difficult to close channel budgets”.
“When you think about a program taking into account that you are going to have a certain percentage of the audience having half of what you expected, that reduces your budgets and it is making television poorer”, he continued.
Thus, the journalist stated: “For the global business, any analyst or Anyone who has been in the industry for many years will tell you that if one takes everything, it is not good.but it is barbaric for Telefe and for Big Brother who do that program ”.
MARINA CALABRÓ, ON THE ROLE OF SANTIAGO DEL MORO IN BIG BROTHER
Marina Calabró I speak in Radio Miter driver role of Santiago del Moro in Big Brother 2022: “He’s a little spoiled.”
“Santiago is a bit spoiled.”
“Santiago del Moro is too used to praise. Everything that sounds there in the middle, between praise and criticism, gets angry just in case,” said the journalist.