When I was a child, YouTube was mainly used to watch music videos and hour and a half long videos with Michael Laudrup’s best passes (it still holds up).
Today, children see the influencers Jas&Mika, among others, spending 24 hours in a candy shop. Spoiler alert: The influencers are bored, but they get free candy and 14,000 likes.
Or they see the influencer Morten Münster advertising a new variety of chips while he pays DKK 6,631 so that one of his fans can “empty” a Netto store.
The so-called Chips Battle, where the chip manufacturer Kims pays Morten Münster and a number of other influencers to advertise chips, this week got the Consumer Council THINK regarding the dupes in a DR broadcast.
Here, the council says that it is once morest the food industry’s code, because some of the influencers paid by Kims quite obviously have a target group of children under 15 years of age. For example, Morten Münster and the duo Jas&Mika.
At DR, the journalist also found a mother who believed that the influencers should stay away from her children because “they support capitalism and all sorts of bad things.”
And, yes, it can seem a little provocative that your children’s “best friends on the Internet”, the nice and very energetic influencers, are trying to stuff piles of chips down the throat of your pods.
But it’s just chips following all, not automatic weapons or smoking heroin.
And the capitalism-critical mother on DR actually reached a rather good solution following a few seconds: Say no.
Her 7-year-old son had seen Jas&Mika talk regarding how great Kims chips were on YouTube, but the son got a nice but firm no, and that should be the solution. Neither advertising nor chip bans.
Then there is the challenge of our children being greeted by heaps of advertising on social media. We must of course look following children on social media, and in the same way that “the old-fashioned” media must be regulated, so must media such as YouTube. But stricter rules are unlikely to solve your challenge of saying no to your children.
Take responsibility as parents. Say no (or yes).
Stop blaming the human advertising columns on YouTube for everything. And don’t leave the responsibility for the upbringing of your children, which you can easily take care of yourself, to the politicians.
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Mother of three on criticized chips campaign: Adults understand hat
2024-03-02 11:29:41
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