This time that’s it, Netflix has officially entered the gaming market. The platform is currently testing the integration of its games into its catalog on the Polish market.
End of July, we learned that Netflix was preparing to enter the successful gaming market. A month later, it’s a reality. Indeed, the first tests of the games are currently taking place in Poland. It is in a tweet from Netflix Poland that we discover how it works: directly in the catalog, users have the possibility of downloading a game associated with certain programs. In this case, it concerns the Stranger Things series. It’s only mobile games, so you need to open Netflix on Android to enjoy it.
If the user clicks on the game, he will be redirected to the Play Store to download it. Of course, it is not mandatory to go through the Netflix application to download the titles. On the other hand, if users go directly through the Play Store, they will have to enter their Netflix credentials to be able to enjoy the games.
Today Polish members can try Netflix mobile games on Android with two games, Stranger Things: 1984 and Stranger Things 3. It’s very, very early and we have a lot of work to do in the coming months, but this is the first step.
Netflix, sur Twitter.
Let’s talk Netflix and gaming.
Today members in Poland can try Netflix mobile gaming on Android with two games, Stranger Things: 1984 and Stranger Things 3. It’s very, very early days and we’ve got a lot of work to do in the months ahead, but this is the first step. https://t.co/yOl44PGY0r
— Netflix Geeked (@NetflixGeeked) August 26, 2021
“Free” games
These games will be free for all Netflix subscribers, everything will be done at no additional cost. “We see games as another new content category for us, similar to our expansion into original films, animation and unscripted television,” the company told shareholders. The aim of these games is therefore not to create additional income but to attract new customers who might be intrigued or interested in this new offer.
In any case, Netflix seems to have put all the luck on its side by recruiting Mike Verdu, a former Facebook and Electronic Arts. He now serves as vice president of video game development at Netflix. It remains to be seen whether mobile games will be enough to attract new subscribers at a time when SVOD growth is declining following an exceptional 2020.
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