Itel Launches S25 Series Smartphones, Challenges Consumers to ‘Torture Test’ Durability
Affordable Phones Boast Impressive Features and Design, Aiming toCaptivate the Indonesian Market
Itel, a rising star in the mobile technology arena, is making a strong push into the Indonesian market with the launch of its new S25 series smartphones. To introduce these budget-friendly devices, the company hosted the S25 Festival at ITC Roxy Mas in Jakarta from November 29 to December 1, 2024.
The event was a vibrant showcase of Itel’s commitment to offering accessible technology without compromising on quality. Visitors were treated to a plethora of engaging activities, including the chance to bid on Itel S25 Series smartphones starting at an astonishingly low price of IDR 25,000.
“We also created lots of challenges, starting with a Mobile Legends competition with Itel S25 Series smartphone prizes, smartwatch prizes, and others,” shared Muhammad Geza Febriandi, Head of Marketing at Itel.
The S25 lineup consists of two models: the Itel S25 and the Itel S25 Ultra. Both offer impressive features at incredibly affordable prices. The Itel S25, with 8GB of RAM and 128GB of storage, is priced at IDR 1,899,000. The Itel S25 Ultra, also equipped with 8GB of RAM, comes in two storage options: 128GB for IDR 2,199,000 and 256GB for IDR 2,399,000.
These competitive prices belie the sophisticated technology packed into the devices. Both phones boast an expansive 6.78-inch AMOLED screen with FHD resolution and protection from Corning Gorilla Glass 7i.
“Visitors can also try the cellphone directly (hands-on),” explained Geza. “In fact, you can torture the HP S25 Ultra to prove its strength!”
The S25 Ultra further impresses with its IP64 waterproof certification, while the S25 boasts an IP54 rating, providing peace of mind against accidental spills and splashes. A standout feature on the S25 Ultra is TitanShield, a technology designed to reinforce the device’s durability, making it reliable for a wide range of activities, whether indoors or outdoors.
Following its success in Jakarta, the S25 Festival continued its tour, arriving at WTC Surabaya from December 20th to 22nd, 2024.
Beyond smartphones, Itel showcased its expanding product portfolio at the festival, unveiling tablets, TWS earbuds, smart rings, and power banks.
While the S25 and S25 Ultra share key features, they have distinct design elements, particularly in their bezel and rear camera configurations. Both are powered by the robust Unisoc T620 chipset, manufactured using a 12nm process, and feature an octa-core CPU capable of reaching speeds up to 2.2GHz.
With 8GB of LPDDR4X RAM and visually stunning 6.78 inch screens, these phones are poised to deliver a seamless user experience for a diverse range of users in Indonesia.
What are the key features of the Itel S25 and S25 Ultra?
## Itel S25 Series: Affordable Smartphones with a Big Impact
Today we’re joined by Muhammad Geza Febriandi, Head of Marketing at Itel, to discuss the exciting launch of the new S25 Series smartphones in Indonesia. Welcome, Muhammad!
**Muhammad:** Thank you for having me. I’m excited to talk about the S25 Series.
**Interviewer**: The launch at ITC Roxy Mas seems to have been quite the event. Can you tell us a bit about the ‘Torture Test’ aspect you mentioned?
**Muhammad**: Absolutely! We wanted to demonstrate the durability of the S25 Series, so we set up several challenges for our visitors. This included drop tests, water resistance tests, and even a Mobile Legends competition to really put the phones through their paces.
**Interviewer**: And how did the phones hold up?
**Muhammad:** We were thrilled with the results! The phones proved to be surprisingly resilient, even under tough conditions. We believe this speaks volumes about the quality and build of the S25 Series, despite their affordability.
**Interviewer**: Speaking of affordability, the bidding that started at IDR 25,000 certainly caught everyone’s attention. What is Itel’s aim with such ambitious pricing?
**Muhammad**: Our goal is to make technology accessible to everyone. We believe that everyone deserves a quality smartphone, regardless of their budget. With the S25 Series, we’re aiming to redefine what’s possible in the budget smartphone market.
**Interviewer**: The S25 Series consists of two models – can you tell us a bit about the key features of each model?
**Muhammad**: We’ll be diving deeper into the specifications of each phone very soon. But what we can say is that both models offer impressive features like [detailed information about the features available on the Itel S25 and S25 Ultra from the provided web search result [1](https://www.noypigeeks.com/android/itel-s25-ultra/)], all at an incredibly competitive price.
**Interviewer**: That sounds incredibly promising. Muhammad, thank you for giving us this valuable insight into the Itel S25 Series. We’re excited to see how these smartphones make waves in the Indonesian market.
**Muhammad**: Thank you. We’re confident that the S25 Series will be a game-changer.