From 1is April, it will cost Twitter users $84 a year to have a verified profile, crowned with a blue checkmark.
At least that’s what the company announced in a tweet on Thursday, according to CNN Business. A blue checkmark means that the user’s profile and identity are verified by the platform.
“To keep your blue hook on Twitter, individuals can subscribe to Twitter Blue,” reads the tweet shared on Thursday.
Users will be able to pay $84 per year, or $8 per month, to be verified.
On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks. To keep your blue checkmark on Twitter, individuals can sign up for Twitter Blue here:
Organizations can sign up for https://t.co/RlN5BbuGA3…
— Twitter Verified (@verified) March 23, 2023
April Fools?
But beware, some are already wondering if this is an April Fool’s joke, since the new policy should normally come into effect on 1is avril.
In the past, Elon Musk has already played tricks on Internet users with surprising announcements in the run-up to the joke party. In particular, in 2018, he announced that his electric vehicle company, Tesla, had gone bankrupt, recalled the American media.