The singer does not digest, the footballer gives a layer.
“You traded a Ferrari for a Twingo, a Rolex for a Casio“. Gérard Piqué finally reacted to Shakira’s already cult line in her last song, which clearly targeted her ex-husband and his new partner Clara Chia. The world champion’s response was long overdue, until Friday. During a Twitch live, he appeared with a Casio watch on his arm.La Kings League (Editor’s note: seven-a-side football league owned by Pique) is now sponsored by Casio.”
The Catalan caused general hilarity and had fun handing out watches to everyone present. Throughout the evening, the retired player threw spades at his ex-wife. He also announced an arrival in Twingo for the next day of his league. A divorce that takes on the appearance of a marketing stunt. A communication technique that obviously works since Gérard Piqué is top trend on Twitter.
Brands benefit
By comparing Ferrari to Twingo and Rolex to Casio, Shakira aroused the anger of the two brands which also lent themselves to the game: “Remember Shakira, before being a sad Rolex you were a magnificent Casio“, “Many don’t need a luxury car to be happy, but ask our customers who enjoy life with a Twingo!“
There is no doubt that the squabble between Shakira and Pique will continue. Who will launch the next offensive?
