Delivery tape ‘rider ransom’ is not as good as it used to be
Delivery app ‘shaken’ due to decrease in customers
Delivery bikes for sale doubled
Delivery apps, which have benefited from the COVID-19 pandemic, are rapidly shaking following the easing of social distancing. In the followingmath of increased demand for dining out, the number of users decreased and the transaction amount shrank.
According to the Big Data Analysis Solution Mobile Index on the 31st, the ‘big 3’ delivery apps, Baedal Minjok, Yogiyo, and Coupang Eats, all showed a decrease in the number of monthly active users (MAU) this year. Baedal Minjok MAU decreased 3.6% from 20.73 million in January to 1,99 million in June. During the same period, Yogiyo dropped 16.4 percent from 8.92 million to 7.46 million, and Coupang Eats dropped 33.4 percent from 6.58 million to 4.38 million.
As the delivery app market stagnates, motorcycles under 125cc, which are mainly used for delivery, are pouring into the second-hand market. In an online motorcycle second-hand trading community, an average of 250 motorcycles for sale under 125cc have been posted per day for the past week. The number of items for sale has nearly doubled compared to before the lifting of the distance.
It is said that the ransom of the riders is not as good as it used to be. According to the delivery industry, the basic unit price of delivery per case that riders receive is said to have dropped to around 3,000 won in the Gangnam area of Seoul. Delivery unit prices soared to around 5,000 to 6,000 won on average before the lifting of social distancing, and to 10,000 won during mealtimes when orders were piling up or on days with bad weather.
As a result, delivery app operators, who have been pushing for growth-oriented management recently and aiming to turn to profit this year, are once more in a position to worry regarding a decrease in sales. The Woowa Brothers, an operating company of Baedal Minjok, which posted an operating loss of 75.7 billion won even following generating 2.87 trillion won in sales last year, set up a management strategy focused on improving profitability internally this year.
By Park Jong-gwan, staff reporter [email protected]